International Master in Media and Entertainment

The International Master in Media and Entertainment provides you with the knowledge needed to become an effective leader in the cultural and creative sector. Learn about the business side of the audio-visual industry, including TV and film production management, distribution, marketing, financing, and managing creative talents and teams.

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Formula International

Method On Campus

Language English

Start Date April 2025

Enrollment 71%

Available seats 14

Scholarship valid until December 30th

30% UP TO

International Master in Media and Entertainment Overview

The International Master in Media and Entertainment is a graduate-level program which aims to provide you with an in-depth understanding of the dynamic and ever-evolving world of film and entertainment. This program is designed to help you develop critical thinking skills, creativity, and technical expertise needed to excel in the media and entertainment industry.

Learning Outcomes

Propose effective management methods for different Media & Entertainment industries, both locally and globally as a creative business.
Identify opportunities throughout the Media & Entertainment business production phase (from development to production, from post-production to marketing and distribution) for competitive advantages.
Illustrate key concepts, strategy, and operations management applications in the Media & Entertainment business in a cross-media perspective.
Develop an understanding of the digital and technological transformation of the Media & Entertainment Industry and its application to its main sectors.
Identify the key legal and financial perspectives, opportunities and risks within the Media & Entertainment business spectrum.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International Master in Media and Entertainment?

Career Acceleration Program

+27% Average Salary Increase. A tailored Career Acceleration Program specifically designed to shape each student’s professional profile to enable them to become a competitive figure in the modern employment market

International Bootcamp

Choose from 12 international bootcamps in Silicon Valley (US), Nigeria, Qatar, Nigeria, Tuscany, Rome, Paris, Barcelona, China, London, Porto, Dublin and Grand Tour of Italy. These bootcamps offer an immersive and stimulating experience that is centred on business-related topics.

Business in Action

In partnership with RAI Cinema. Discovery. Spend 10 hours in the Practice Lab, where theoretical concepts are put in practice and participants learn through experience. All labs are run by managers from national and international companies, who teach participants how to prepare and present real company cases.

The Italian Hub of Cinema: Rome

Rome has a rich legacy in motion pictures dating back to the early 20th century with the creation of the Cinecittà Studios. Rome is also the hometown of Federico Fellini, the so-called “Eternal City” has sustained its reputation as a vibrant city of film, and now supports a large sector with over 1,300 active enterprises in the film industry, generating an annual added value of about 750 million euro.

World Class Mentors

Learn directly from film and TV producers, film directors, artisitic directors, and managers in entertainment business who have strong expertise, network and experience in companies like: Netflix, Rai 2, MTV. Italia 1, Notorious Pictures (Rome), Fandango, Auditorium Parco della Musica, Rai Cinema, Fandango, Fabula Pictures, Motorius, Giffoni Film Festival, and more.

Among our Partners:

International Master in Media and Entertainment:

The curriculum of a Master’s in Media and Entertainment typically includes a mix of theoretical and practical coursework. Students will take classes on film theory, media studies, visual storytelling, and media law, among others. They will also have the opportunity to gain hands-on experience through Practice Lab, Capstone Projects and collaborative projects.

5% Managerial Core

35% Core Program

10% Being an innovative and responsible leader

10% Electives

15% Business in Action

5% Global Trends Lab

20% Capstone Project

A series of classes designed to give you tools and guidance

During the first module of the International Master in Media and Entertainment, students will learn notions of:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

The driving force of the Master, the major content of the path that you have chosen to take

During the second module of the International Master in Media and Entertainment, students will learn:

1) Global Dimensions of the Entertainment and Media Industries: 

Media Economics, Cinema and Global TV Markets
New Audio-Visual Global Business Models
Audio-Visual Content Creation and Cross-smedia Storytelling

2) The Business Side of the Audio-Visual Industry (TV & CINEMA): 

TV Series Creative Pitching Deck & Management
TV Un-Scripted Production Management
Film Production Management
Distribution and Marketing
Entertainment Financing: From 0 to Distribution of Profits
Managing and Marketing Creative Talents and Teams
Video on Demand Platform Business: The case of Rai Cinema, Netflix, Amazon Prime

3) Publishing industry: 

The Business Side of the Audio-Visual Industry (Radio, Events, Music)
Music Supervision Management
Management of Live Music, Touring, Events and Revenue Stream
Music Label Management and Monetization
Craft and Commerce of Cinema Events: The Venice Film Festival & The Rome Film Festival
Radio Production Management
Podcast Production Creative Management

4) Advertising, Communication and Law in Media and Entertainment: 

Experiential Marketing, Adverts and New Ways to Engage with Audiences
Customer Experience and Business Analytics for Digital Media & Entertainment
Intellectual Property Copyrights, Trademarks, and Cyber Law
Crisis Communication and Reputation Management in Media and Entertainment
Web Series Management

Corporate Social Responsibility in this industry and how businesses can encompass expectations of the society

During the third module of the International Master in Media and Entertainment, students will explore:

5) New Tech, Innovation and the Industry Future: 

Interactive Media, AI and Business of Gaming
New Media and Entertainment in the Metaverse: Snap into the Future

6) Better Managers for a Better World: 

Censorship, Ethics and CSR in Media and Entertainment Sustainability in Broadcasting and Media
Business Ethics and CSR

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:

Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Global Electives with RBS School partners

Practice Lab | In partnership with RAI Cinema

Students spend 10 hours immersed in the Practice Lab, where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:

The Future of Work
AI, Blockchain, and Technology
The World in 2030 – Future Scenarios (UN, IMF, ECB)

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.

The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity.

Previous years’ experiences

Imagining a new development strategy for TEDx, with the purpose to overcome the coronavirus emergency. It can involve designing a new digital marketing and communication strategy, providing a suitable platform for the online events, analyzing new pricing strategy and targeting new customers.

Rome Business School International Bootcamps experiences

Take an advanced international program designed to put you in realistic business scenarios to solve and provide you with a practical way of learning and skills development, all with the professional support of tutors from top-class companies!

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience

rome business school international bootcamp world map

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members

14 CEO and General Management

32 Marketing and Sales Communication

Faculty

Rome Business School’s International Master in Media and Entertainment are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Valentina Lo Surdo

Valentina Lo Surdo is a presenter and speaker with more than 19 years of experience in RAI. Since 2005, she has won audiences as a speaker, TV host and music critic. She is also the founder of Mrs. Philharmonica, where she managed concerts and music promotions from 2000 to 2012. Passionate about music, she has been a representative of the DdM in Rome and the Keyboard Charitable Trust in Italy since 2010. A member of BNI since 2012, she continues to inspire and connect communities in the arts.

Benedetta Baglioni Executive Producer at Fremantle Media Italia SpA ·

Benedetta has almost 20 years of experience in the Media department. With a degree in Literature - performing arts, she began her work experience at the Italian Cultural Institute of New York. Deeply in love with theatre, she gained a considerable experience in both role as assistant director and producer, before getting to the “small screen”. As a TV producer, she collaborated with various players in the Italian scene, making information and entertainment programmes aired on major broadcasters, such as Rai, La7, Mediaset, Discovery. After a short but intense experience in advertising (Young&Rubicam agency) she landed at Fremantle Media Italia, where, as Executive Producer, she made numerous Studio show, including the three editions of "Nemo. Nessuno escluso" for Rai2, and docu-series such as "Wanna" for the Netflix platform.

Diego Malara Development Executive and Transmedia Specialist at FABULA PICTURES

Diego is Founder and CEO of Italian Job Studio srl, a creative ensemble working on soon-to-be announced projects spanning from videogames to TV products and comics, and Development Executive and Transmedia Specialist at Fabula Pictures srl. He started as a Producer and Writer of the Gamebuster video games show and was then Editor in Chief at Play Press Publishing. Later he worked as Consultant for Rai Trade and as Vice Artistic Director for the International Comics, Animation, Movies and Games Festival ROMICS. He also worked for Gruppo Editoriale L'Espresso as Freelance and for Panini as Editorial Coordinator.

Oswald Garms International Coordinator at Notorious Pictures Spa

Oswald started his career 20 years ago, working as Video Editor at RAI (Radiotelevisione Italiana). He was then Sales Manager, Head of Development and Junior Producer at Bavaria Film. Subsequently he worked as Delegate Producer at Verdeoro S.r.l. Unipersonale and at Ombre Rosse Film Production. Now he is International Coordinator at Notorious Pictures Spa, an independent company based in Roma which operates in the acquisition of the Rights of Cinematographic Works (full rights) and in the marketing of the same through all distribution channels (cinema, home video, pay TV and free TV, new media). Since 2017 he is also Professor at the Roma Film Academy.

Edgardo Altieri Business Legal Affairs - Consultant

Qualified Lawyer (admitted to the Italian Bar of Rome) specialized in Media and Entertainment, Intellectual Property and Data Protection law. He supports clients in the media sector (e.g., producers, broadcasters, media agencies etc.) and in the Entertainment industry. With over 12 years of experience as a lawyer in the field, he provides high-quality and tailored legal/entrepreneurial assistance, offering support on legal matters including the production and distribution of Cinema, TV and Web products. He started as Partner at LegalInternational; now he is Founder and Owner of A/C Studio Legale, External Consultant in Business Legal Affairs for Rai Cinema, Professor at the Roma Film Academy and Member of the Steering Committee at Premio Solinas, the most important Italian award for film writing, discovery and promotion of new talent.

Paolo Bigazzi Alderigi Owner at Iter-Research Publishing

With over 25 years of experience in the music and film industry, Paolo is a passionate and versatile professional who combines creativity, innovation, and business acumen. He oversees the production and publishing of electronic music, as well as immersive and interactive media projects. Some of the roles he has worked, Co-founder and co-producer of Komplex Live Cinema Group, Label Manager of ONDE Electronic Contents (Iter-Research division), General Manager at Delights Entertainemnt, External lecturer at SAE Institute, and a co-owner of LEBfilm Media.

Carlo Rodomonti Marketing Manager

Head of Strategic & Digital Marketing Rai Cinema, Crossmedia Economy's Professor, VR, AI and Metaverse Adopter. Vice Presidente Unione Editori e Creators Digital ANICA. Manager specialized in marketing in the movie industry and in the management of digital, social and VR platforms. Extensive experience in leading companies in theatricall sector - as distributor and retail marketing management - and in the integrated management of corporate communication assets. As part of this process, I managed complex, multi-disciplinary projects, with the involvement of multiple stakeholders and with strong elements of innovation and resource optimization. I have developed a deep knowledge of the sector, enriched by a multi-year teaching post-university. Strong propensity for organization, planning and innovation. I developed several projects wit virtual reality, metaverse and artificial intelligence.

Career and Entrepreneurship Services

Throughout your Master in Media and Entertainment , you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents to build their future, guiding them along the path that best suits their capabilities, desires and professional goals. In addition, we have structured an internal Corporate Advisory Board to make contact with managers from leading companies and build the perfect network solution for our students’ placement.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

project management master students attending career fair

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

marketing & sales master students attending career fair

The master is particularly suitable for those who want to pursue a career in the following roles:

Event Manager
Media Manager
Media Planner
Publicist
Publishing and Copyright Manager
TV Producer

Entertainment Manager
Talent Manager
Venue Manager
Production Coordinator
Executive Director
Distribution Manager

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

International Master in Media and Entertainment

Financial Aid and Scholarships

Payment

Payment of the participation fee of

€ 8,900 – October 2024
€ 8,900 – April 2025

an be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to gdpr@romebusinessschool.com. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to gdpr@romebusinessschool.com or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.