International Online Master in Communication Management

The International Online Master in Communication Management is designed to provide the managerial competencies, industry knowledge, and skills needed to effectively and professionally manage communication and marketing processes through related specialist techniques that enhance communication and reputation inside and outside companies and agencies.

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Formula International

Method Online

Language English

Start Date October 2023

Enrollment 89%

Available seats 4

Scholarship valid until December 30th

30% UP TO

International Online Master in Communication Management Overview

Participants will equip themselves with expertise in marketing and communication, in planning and executing communication strategic plans that integrate online and offline channels, ATL and BTL communications.

Students will also learn how to create an omnichannel communication strategy and will be fully ready to make an impact out in the world and achieve a career milestone. Key themes are the corporate communication management, managing communication of public institutions, the media, journalism, managing the public opinion and crises management, the management of the latest social media communication, the role of the media in the construction of reputation, and corporate social responsibility communication.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business

Why choose our International Online Master in Communication Management?

Career Impact

+28% Salary Increase on average, after 1 year of completing the Master in Communication Management. They work in prestigious companies in the Corporate Communication Sector such as Digital Angels and GroupM.

Think Big & Go Global

Think big and go global, choose among 4 continents and 7 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar and Silicon Valley (US), have an immersive and stimulating experience, focused on the topics of the business world. The bootcamp in Rome on International Business Leadership at RBS, is included in the Master.

Business in Action

• Powered by UTOPIA - top player in the communication industry with clients like: Facebook, Instagram, Microsoft, develop an online reputation communication plan.
1. Create an internal and external 360C corporate communication plan including all the activities and the impact evaluation plan
2. Craft and design Editorial plans, Press Releases and journalistic contents
3. Create a Crisis Communication plan by analyzing case studies of companies and create a plan including steps to take when a crisis first emerges, how to communicate with the public, and how to prevent the issue from occurring again.
4. Capstone Project: Work on a communication challenge of your company or on a real challenge of a company within the sector.

Expand your network

Network virtually with communication experts and managers and learn from each other through virtual company visits,guest lectures, examples include: Maxxi Museum, Bayer, FAO, Group M.

Among our Partners

Program: International Online Master in Communication Management

The Key themes are the corporate communication management, managing communication of public institutions, the media, journalism, managing the public opinion and crises management, the management of the latest social media communication, the role of the media in the construction of reputation, and corporate social responsibility communication.

10% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Electives

15% Business in Action

20% Capstone Project

Effective performance in corporate & institutional communication

During the first module of the International Master Online in Communication Management, students will learn notions of:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.

Master new visual and off-line means of communication

During the second module of the International Master Online in Communication Management, students will learn:

Communication Fundamentals
Through the various modes of reading, writing, speaking, listening, researching, analyzing, and representing information, students will acquire the skills required to communicate effectively, and will particularly learn to understand the communications industry and the role of corporate communications managers and their impact on organizational reputation, branding, operations optimization, and growth.
Institutional Communication, Public Opinion & Journalism
In this module, students will learn to master communication strategies, techniques, methods of analysis, planning, organization, development and management of election campaigns, and to strengthen and develop political and institutional communication processes in local governments and media relations. Students will also gain knowledge of spin doctoring, journalism and press offices.
The Core of Marketing & Communication
The purpose of this module is to provide an overview of the meaning and core principles of marketing and corporate communication and to show how these principles are applied in business, such as Advertising and Content Marketing, Strategy and Marketing Mix. Students will learn about new trends in marketing and communication such as unconventional marketing as well as advertising, providing them with a solid foundation on which to build their knowledge.
Strategic Corporate Communication
This module provides a comprehensive introduction to corporate communications and public relations. Students will understand the importance of corporate communication in today’s world. By analyzing different perspectives on corporate communication, corporate identity, media relations and public relations, students will also learn how to create a corporate communication strategy and plan, measure impact and make business decisions.

Leadership & managerial skills

During the third module of the International Master Online in Communication Management, students will explore:

Innovation, Future Trends and New Tech in Communication
This module begins by exploring the digital age, new technologies in communication, future trends and social changes we are experiencing and how all these changes affect communication and its channels. Students will learn about new media relations, government relations, managing sponsorships and partnerships, and learn techniques for planning and executing successful editorial approaches.
Inspiring Via Social Media
This module focuses on visual storytelling as a tool to engage an audience to perform a desired action, such as becoming a consumer, voter, reader, donor, and subscriber. In particular, the differences between major social media, such as Facebook, Twitter, Instagram and TikTok, will be investigated, and students will understand how to use different mediums (music, words, images) to pursue different goals and how to create a social media campaign.

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 4 main areas of interest

Practice Lab | In partnership with

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by UTOPIA managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by UTOPIA managers with whom you will create strategy to guide customer’s throught the customer’s journey of UTOPIA products.

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a stragy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

Rome Business School International Bootcamps experiences

Throughout the week, you will have an intensive and fully immersive business experience, experiencing problems, interacting with managers, students, and lecturers, and developing your own project, which will be presented at the end of the Bootcamp Experience.

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Corporate Advisory Board | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

87 Members

14 CEO and General Management

29 Marketing and Sales Communication

Faculty

Rome Business School’s International Online Master in Communication Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of know-how, skills currently required by the market

Program Director

Alessio Postiglione

Alessio is a journalist, political adviser and political communications specialist. Currently Spokesperson for the Italian Government, and former Research Assistant at the Centre for media Pluralism and Freedom at the European University Institute. He has worked for the European Parliament and Italian Institutions and, as Campaign manager, in several elections at both national and European level.

He has publicly discussed the investigations published in his book “Sahara, deserto di mafie e jihad”, at the United Nations, New York, 4th Commission, in 2017. His articles have been published in top European newspapers such as la Repubblica, The Huffington Post, Euractiv.

His publications include “Popolo e populismo” (Cairo editore, 2019); “Citizenship: a new balance between universalism and particularism.

The case of Italian Ius culturae”, in the Mediterranean Journal of human rights, 2017; and “The leftist rhetoric of the right-wing propaganda” in L’extrême droite en Europe (Bruylant, Belgium, 2016).

He’s collaborated with journals such as: La Repubblica, L’espresso, Huffington Post., he was in charge of communication for Public Administration for PNRR, at Formez PA.

Currently, he’s Chief Editor at L’identità.

Valerio Mancini Professor Unicollege SSML

Freelance consultant, Expert in international relations with experience in the development and management of several projects related to the transnational crime prevention, fight against terrorism and drug trafficking with international organizations, in particular with the United Nations (UNODC and UNICRI) and the OECD. He worked in Italian diplomatic missions abroad, as a consultant/project manager for the development of social projects related to crime prevention in Latin America, as export manager for public and private sector and as a university assistant. He worked as an Operational Support Officer at the MAOC (N), The Maritime Analysis and Operations Centre-Narcotics based in Lisbon. Author of different books about geopolitics and crime.

Manuel Espinoza Co-Founder LegalHelix

Dottorato di ricerca in conformità e integrità aziendale. Partner di Worth Street Group e Senior Fellow della Wharton Business School. Ha una vasta esperienza nella consulenza a società ed enti pubblici in materia di business integrity, compliance e responsabilità penale d'impresa. Ha iniziato la sua carriera in Messico, dove ha lavorato presso il Tribunale amministrativo federale e diversi studi legali specializzati in diritto penale finanziario. Successivamente, ha lavorato presso l'Organizzazione mondiale del commercio a Ginevra e l'Ufficio delle Nazioni Unite contro la droga e il crimine a Vienna. Inoltre, è stato ricercatore accademico in un progetto della Commissione europea riguardante l'armonizzazione dei 28 quadri giuridici nazionali europei in materia di responsabilità penale delle imprese e programmi di compliance.

Aldo Caprasecca Journalist

Ph.D. in Political Communication, professional journalist for 17 years, he has been Editor-in-chief of magazines and tv anchorman for national tv channels. He works on new media, social media, campaigning and lobbying for politics, as Head of media relations and external relations for public bodies, political parties and foundations. Former Senior Media Relations Manager at Spencer & Lewis in Rome (a PR agency) and has worked as well as a Media Relations Officer at DOL. He has published papers with Rubbettino, Ebook, etc.

Carlo Prosperi Vice-Presidency of the Chamber of Deputies - Collaborator

Since February 2019, he has been a collaborator at the Vice-Presidency of the Chamber of Deputies, where he deals with press office management, stakeholder relations, drafting and legislative monitoring. He was a communications consultant for the Ministry of Health, a member of the Study Office of a parliamentary group in the Senate of the Republic, and a member of the national press office of a political party. Since 2015 he has been carried out press office and stakeholder relations management activities for many institutions (for example: John Cabot University, Comune di Marcellina, Associazione Italiana Formatori, Rome Creative Hub. Symbola, Terna).

Vittorio Leproux Evaluation Officer

Since October 2015 to 2022 he worked as Evaluation Expert at ANVUR, the National Agency for the Evaluation of the University and Research Institutes. He is CSR auditor (SA8000, SEDEX and social compliance standards). During the last 15 years he worked mostly on Fair Trade, CSR and inclusive Supply Chain Development initiatives as: Member of the Board of Directors at Equo Garantito, the Italian Network of Fair-Trade Organizations, Member of the Board of Directors at Ctm Altromercato, the main Fair-Trade organization in Italy and the second worldwide. From February 2022, he’s Evaluation Expert at Presidency of the Council of Ministers.

Career and Entrepreneurship Services

Throughout your International Master in Communication Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Career Acceleration Program

The Career Acceleration Program will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

international MBA students reading careers fair booklet

RBS4Entrepreneurship

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

international MBA students sitting in a business conference

The master is particularly suitable for those who want to pursue a career in the following roles:

Social Media Communication Specialist
Professional in Communication offices: Institutional-Professional –Political
Political Leaders
Brand Managers
Social Researcher

Opinion poll Analyst
Event Manager
Political Communication and Media Strategist Managers
Spoken Person
Lobbyist

The salary of our students after the completion of our International Master in Communication Management increased by an average of 26%

The Flexon Learning Methodology

Adhering to the highest standards of teaching methodology provided by EFMD, the Master is taught through interactive lectures, case study analyses, exercises, discussions, teamwork exercises, video conferences, business analysis and sessions of student presentations. Students are encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, with lecturers implementing a student-centered approach, getting students involved and providing activities that allow students to apply the knowledge acquired. The Online Methodology consists of live, interactive lectures, led and facilitated by professors. The programs are self-paced, as students take pre-master courses at their own speed and using self-assessment exercises. This practical, applicable methodology consists of synchronous and asynchronous activities.

Students are free to learn at their own pace and define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments. The self-paced methodology is applied on the pre-master courses, which are based on pre-recorded interactive sessions led by the lecturer professor, with a PPT presentation, exercises and self-assessment for each course. Students study the material at their own pace and do a self-assessment exercise to track their progress.

The online learning methodology is fully professor-led and facilitated live in real time. Every lecture is created and delivered by a lecturer using our online platform Blackboard. The communication tools used by the lecturers include discussion forums, chats, emails, breakout sessions, whiteboards, and audio and video sharing to communicate and work together. As a final step, sessions usually include an exercise or assessment to measure the learning.

The online methodology in every class is live and interactive. Teaching methods and techniques are used creatively to develop an engaging and motivating learning experience. There is frequent interaction with the student interaction to foster and maintain engagement and promote learning.

The online learning methodology is practical, with all the class activities and online learning methods, e-content and materials used also being put into practice in the different assessments (self-assessments, tests and practical assignments), capstone project and class activities.

The online methodology is structured as a combination of synchronous or real-time activities (such as online platform chats, breakout rooms/sessions, virtual pooling, virtual whiteboard, etc.) and asynchronous or on-demand activities, which students can do whenever suits them best in terms of their preferences and other commitments (such as emails, discussion forum platforms, online platform meetings, recorded lectures via links, virtual coffee and conversation sessions, etc.).

Our Flexon Learning Methodology Based on Planeta Formacion y Universidades online model of learning

FACULTY CENTERED | Module Starts

Learning guided by the professor

The Professor encourage students to reflect on the content
Guides and interacts with students to learn and master content through interaction and debates
Helps students continuously practice and revise how they perform through assessment form

At the beginning of every module students will be introduced to the course, learn trough digital pills, Weekly Wraps ups and live course lectures.

TEAM CENTERED | Working with your colleagues

Learning through collaborative learning

Collaborative learning is the educational approach of the model, using groups to enhance learning through working together.
Groups of at least two or more learners work together to solve problems, complete tasks, or learn new concepts.
The group learning helps students develop their higher-level thinking, oral communication, self-management and leadership skills.

Divided in teams, students will work together to a Case Study, trough synchronous and asynchronous activities, Class Forum and Lice Classes.

FACULTY CENTERED | Module Ends

Learning guided by the professor

The Professor:

Creates assessment to measure students learning
Provides students with resources and materials for learning
Clarifies doubts
Evaluates the assessments and gives direct feedback

At the end of every module students will be guided by the professor thanks to Q&A Sessions with the professor and will present their assessment, based on the activity provided by the professor.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Online Master in Communication Management:

Financial Aid and Scholarships

Payment

Payment of the participation fee of € 6,700 can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to gdpr@romebusinessschool.com. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to gdpr@romebusinessschool.com or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.