International Master in Food and Beverage Management  

The Program aims to develop professionals who will master and sharpen their skills and embrace change, capable of recognizing the production and quality assurance processes peculiar to Food, Wine and Beverage.

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Ranking

Formula International

Method On Campus

Language English

Start Date April 2024

Enrollment 76%

Available seats 8

Scholarship valid until February 16th

25% UP TO

International Master in Food and Beverage Management Overview

The master focuses on make professionals able to operate in a global market by developing specific managerial and communication competences.  

Professionals, who will also generate competitive advantages, build deluxe brands in the fine food, wine, and beverage sectors, by capitalizing on new technologies, by utilizing the most advanced marketing techniques to promote companies and products.

Learning Outcomes

Knowledge and Understanding: Students will gain comprehensive knowledge of food and beverage management concepts, industry trends, marketing strategies, financial management principles, and sustainability practices.
Applied Skills: Graduates can apply their expertise to real-world food and beverage industry scenarios. They will solve complex problems, make informed decisions, and implement effective strategies.
Critical Thinking: Students will develop and enhance critical thinking, analytical reasoning, and problem-solving skills, enabling them to evaluate information and devise innovative solutions for industry challenges.
Communication and Digital Skills: Throughout their studies, students will improve their communication skills to convey ideas to diverse stakeholders. They will also demonstrate proficiency in using relevant information and communication technologies and numeracy skills for financial analysis.
Autonomy and Teamwork: Graduates will exhibit autonomy, accountability, and effective teamwork. They will self-direct their learning, take responsibility for their actions, and collaborate successfully with others. They will also grasp the ethical and professional aspects of food and beverage management.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business

Why choose our International Master in Food and Beverage Management?

Business Practice Lab | Powered by Michelin Guide

You will get hands-on, real-world experience through our Business Practice Lab with the Michelin Guide. You'll work with industry executives to develop creative and strategic marketing plans, engaging Michelin Guide sponsors and introducing special awards for deserving restaurants and top chefs.

Career Impact

+22% Salary Growth, with over 69% of students finding a new job within six months finishing the Master and over 50% before the completion of the Master. Our students are working today in prestigious companies in the F&B Sector such as Zuma, RoccoForte and Volognano.

Tuscany Bootcamp

1 Week Bootcamp on Tourism, Food, Wine & Experiential Luxury in Tuscany.

Immerse yourself into gastronomic luxury tour in Florence and Volognano, exploring the wine and gastronomic culture in Italy, with visits and private tastings.
Attend the following "Made in Italy" food and wine fairs: Sol & Agrifood, Vinitaly, Tuttofood, Taste Florence, Euro Chocolate, Milano Wine Week, Merano Wine Festival, and Festival del Giornalismo Alimentare Torino.

Practice Orientated Learning

Menu Engineering for Fine Dining: students will engage in menu engineering exercises, where they learn to design menus that balance culinary creativity and profitability. This practical activity develops their skills in crafting appealing and financially viable menus.
Wine Tasting Sensory Techniques: Through wine tastings and sensory analysis, students will acquire knowledge and apply sensory techniques for fine wine analysis. They will gain a comprehensive understanding of wine evaluation, enhancing their expertise in the field.
Gastronomy and Restaurant Guide Rankings: Through hands-on simulations, students will develop their skills in evaluating and ranking fine dining establishments. This activity enhances their understanding of the gastronomy industry and its evaluation criteria.

EdUniversal Ranking 2023

This Master has been ranked N 21 in Food and Beverage Management - Worldwide by EdUniversal

Career Services

The Career Center daily help professionals and students to build their future, guiding them along the path that best suits their capabilities, desires and professional goals. Moreover, through the Career Center students have access to exclusive tools including a job portal, expert mentoring, consulting training, career targeting, and an accelerator. It provides everything the student needs to fulfill aspirations, helping to make the most of the knowledge and capabilities of each of them.

Among our Partners:

International Master in Food and Beverage Management:

The master offers significant exposure to companies and industry professionals. Students will be invited to participate in food and wine fairs – Made in Italy: Sol & Agrifood, Vinitaly, TUTTOFOOD, Taste Firenze, Euro Chocolate, Milano Wine Week, Merano Wine Festival, Festival del Giornalismo Alimentare Torino, and many more. The program is an experiential journey.

5% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Electives

15% Business in Action

5% Global Trends Lab

20% Capstone Project

Develop managerial skills & innovative perspective for food, wine & beverage management

During the first module of the International Master in Food and Beverage Management, students will learn notions of:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

Create impactful marketing, branding, communication and be able to manage luxuryt fine dining experience & delux wine

During the second module of the International Master in Food and Beverage Management, students will deepen:

1) Global Food, Wine, and Beverage Industry:

Overview of the World Food Economy & Food, Beverage, and Agrifood System
Leveraging the Strength of ‘Made in Italy’ with a Focus on Food and Beverage
Ensuring Job Health and Safety: Regulations and Documentation
Internationalization Strategies and Export Potential for ‘Made in Italy’ F&B Products
F&B in Hospitality & Luxury Hotels
Slow Food Philosophy: Preserving Tradition and Sustainability in Gastronomy

2) Food Management:

Developing Effective Strategies and Positioning for Start-up Restaurant Formats
Designing an Innovative Food Offering & Implementing Menu Engineering Techniques
Optimizing Restaurant and Kitchen Layouts for Aesthetics and Functionality
Culinary Management: Enhancing Culinary Skills and Managing Kitchen Operations
Food Risk Management: Managing Risks associated with Food intolerances
Supplier Selection for Food Procurement & Cost Control
Food Costs (Active/Passive) with Practical Exercises

3) Wine & Beverage Management:

Crafting a Captivating Wine & Beverage Offering
Implementing Wine List Engineering for Optimal Customer Experience
Supplier Selection and Beverage Cost Control Techniques
Wine Appreciation and Tasting Techniques for Wine Professionals
F&B and Spirits: Exploring the World of Distilled Beverages

4) Deluxe Brands, Marketing, and Communication of Food, Wine, and Beverage:

Delux Brand Management for Fine Food, Wine and Beverage
Utilizing Audio-Visual Communication in the F&B Industry
Effective Mass Media Strategies, Storytelling, and Public Relations
Trade Marketing and New Sales Channels: Exploring Strategies for Trade, Retail & Category Marketing

Set socially responsabile mindset to trasform the food, wine and beverage sector environmentally sustainable

During the third module of the International Master in Food and Beverage Management, students will learn:

5) Software Technologies in F&B:

Introduction to Technology in F&B Operations
Channels and Digital Tools to Acquire New Customers
Data Analysis in F&B: Leveraging Insights for Decision-Making
Performance Measurement and Business Analytics for F&B
Revenue, Channel, and Demand Management
Customer Experience, Service Excellence, and Personalization

6) Future Trends and Innovations in F&B:

Exploring New and Future Trends, Innovation and Disruptions for a Business Growth F&B Industry
Understanding Food and Wine Processing Technologies
New Technologies: From Production Chain to New Product Development & Services
Innovations in the Allergen-Free Food Sector
Ghost Restaurants and Dark Kitchens: The Future of F&B Delivery Conce

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:

Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Global Electives with RBS School partners

Practice Lab | In partnership with Michelin Guide

The Rome Business School’s Practice Lab is where theoretical concepts are put into practice and participants learn through experience. The lab is run by Michelin Guide managers who will review various specialized knowledge, work on exercises and network, sharing their experience and expertise with students. This workshop is entirely run by Michelin Guide managers with whom you will create a strategy for guiding customers through the Michelin Guide customer’s journey.

Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:

The Future of Work
AI, Blockchain, and Technology
The World in 2030 – Future Scenarios (UN, IMF, ECB)

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.

Capstone Project

You will have the opportunity to exhibit your abilities at the end of the course by tackling a real-world business challenge. Utilize your skills to find chances and create a truly inventive plan.

Face a real-life business challenge. You have the option of working in a small group, developing an internet sales plan, or developing a loyalty programme for different generations.

Two case studies from two real firms will be assigned to you to put your master’s course knowledge to the test.

Previous years’ experiences

The Practical Challenge:

Developing a new sales and marketing strategy to increase the sales of the wine product line ‘’Per Me and Per Te Wines’’ of the Volognano Azienda Agricola – Italian Winery. Company: Volognano Azienda Agricola.

Rome Business School International Bootcamps experiences

rome business school international bootcamp world map

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

Faculty

Highly qualified international university professors, trainers, and business managers who come from a range of operational and professional fields—from merchandiser to lawyer, from entrepreneurship to coach and speaker—hold the Rome Business School’s International Master in Food and Beverage Management . The educational strategy aims to provide students with the knowledge and abilities that the market currently demands.

Program Director

Camilla Carrega

Graduated at the Università degli Studi di Firenze with an undergraduate Viticulture Enology and master degree in Enology, she has been Wine instructor, Wine Department Chair and Academic Coordinator of Food and Wine Studies at Apicius International school of hospitality in Florence, traveling multiple times in USA to promote the Italian lifestyle trough food and wine, collaborating with the James Beard foundation in NY, and several American Universities Camilla has been the Academic Programs Coordinator at Gambero Rosso in its headquarter in Rome

Gambero Rosso is the Number One Multimedia Company in Italy, always at the forefront in discovering and launching new trends and strongly involved in Promoting Supporting the best of “Made in Italy” . For 30 years Gambero Rosso has contributed to the achievement of the best Italian cuisine and wines, combining tradition and novelty, authenticity of raw materials and production innovation. 

She is also Mentor for Startup bootcamp FoodTech which is the leading accelerator of startups supporting and scaling companies innovating and disrupting the food industry where she is mentoring in everything related to food and wine management, business model, international education Today Camilla is Property Owner Chief Operating Officer at Volognano, www volognano com and free consultant in branding and communication strategy for Food Beverage companies.

Diana Lenzi CEJA Young Farmers - President

CEO at Gastronomik, consulting agency for the food industry. He worked as a consultant for companies such as: dry media srl (for the television format “STREET FOOD BATTLE” for Coca-Cola Italia and Mediaset Italia1), FIERE DI PARMA SPA, EXPO MILANO. He has also worked for LOVEATWELL srl, as High-Quality Food Product Selector for the loveatwell.com e-commerce and librodeisapori.de. He also collaborated with Gambero Rosso, for reviews, and with Endemol Shine Group – Australia (AUS), for MASTERCHEF Australia – season 7 as Coordinator F&B and Hospitality – Italian Tour – Emilia-Romagna. Together with other professionals, he recently developed a tool (Sensory Box) to help patients regain their sense of smell and correct sensory deficits, after COVID19.

Roberta Virgilio Food And Beverage Operations Consultant - Freelance

Consulente di Food And Beverage Operations con 10 anni di gestione e consulenza in cucina e oltre 5 anni di progetti di cooperazione internazionale in paesi in via di sviluppo. Esperta in negoziazione, cucina, gestione di eventi, relazioni internazionali. Tra le sue esperienze, ha lavorato come executive chef presso il Caffè delle Esposizioni e Chef consultant & Project Manager presso Laurenzi Consulting.

Salvatore Cosenza Marketing Consultant - Freelance

Cosenza is Content and Community Manager, Food Writer and Marketing Consultant. He graduated in Ideation and planning of content and services for Digital TV at La Sapienza University, Rome. He writes articles about food and craft beer for several Italian websites and restaurants guides. Currently, writing for Food writer per Agrodolce.it. He also teaches at “beer tasting” courses. He was the Community Manager of Yelp in Rome and previously I worked as TV author.

Letizia  Sebregondi  Grapes - Founder

CEO & FounderatGr@pes–company for digital marketing campaigns and online sales with a focus on wineries. Letizia has a degree in Economics and Marketing and enters in the world of Wine as an Export Manager for Castello del Terricio. She has also worked as a Sales Planning Manager at Tannico.it and as a Sales & Brand Manager at Vinci Importadora–Mistral Group.

Filippo Galanti Divinea - Co-Founder & Chief Business Officer

Co-Founder & Business Development at Divinea. Divinea is a marketplace for wine tourism, making wineries and wine experiences more accessible to everyone. Among his experiences, he worked as a business innovation & development manager at E-Novia, (a unique institution in the Italian industrial landscape, an ‘Enterprise Factory’ which assists and optimises the transformation of research into products, researchers into entrepreneurs and start-ups into companies).  He also was Business Development Manager at YAPE (Your Autonomous Pony Express), is an e-Novia Portfolio Company that has given birth to the first self-driving, electric and ultra-light urban delivery vehicle entirely designed and built in Italy.

Danilo Di Pasquale Owner of the Company Suite24 - Hotel Business Development

With a Master's Degree in Hospitality Administration & Management at Cornell University, he is now Owner of the Company Suite24, a consulting company dealing with Hotel Business Development and Management. He is also Cluster Operations Director at Bianconi Ospitalità, a hotel and restaurant group in Norcia from 2 centuries, Furthermore, he has over 20 years of experience in the managerial sector working in various hotels.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members

19 CEO and General Management

30 Marketing & Sales

Career and Entrepreneurship Services

Throughout your International Master in Food and Beverage Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways Program will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

international MBA students reading careers fair booklet

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

international MBA students sitting in a business conference

The master is particularly suitable for those who want to pursue a career in the following roles:

Food & Wine Manager
Brand Manager
Restaurant Manager
Food & Beverage Service Supervisor
Catering Manager
Banqueting Managers

Marketing and Communication Manager
Director of F&B Operations
F&B Consultant
Entrepreneur in the F&B industry
Winemaker

Admission process

Rome Business School works hard to maintain the greatest degree of competence in the courses it offers. As a result, in order to ensure the candidates' eligibility, all applicants must go through and successfully pass the following selection process:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The goal of the admissions procedure is to confirm a candidate’s eligibility to enrol in the International Master Food and Beverage Management. Academic background, prior experiences in the Master’s programme themes, and motivation will all be considered while evaluating candidates. Following submission, the application will be reviewed by the academic committee of the Rome Business School. All relevant papers must be included in order for the application to be accepted.

International Master in Food and Beverage Management:

Financial Aid and Scholarships

Payment

Payment of the participation fee of

€ 7,900 – April 2024

€ 8,900 – October 2024

can be made in the following ways:

6 interest free installments after the course starts
Installments before the course starts with an additional 5% discount
Single payment solution by the enrollment deadline with an additional 10% discount

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

Student Testimonials

Dalia R. - Italy NIVA – Co Founder

I chose this Master because I wanted to become an F&B manager in luxury hotels. I thoroughly enjoyed the academic journey. This path has allowed me to acquire all the necessary skills and to delve into the most innovative aspects and trends in the food and beverage sector. I have appreciated the great experiences handed down by each teacher during study

Robinson G. - Peru Aldrovandi Residence City Suites -F&B Supervisor

I chose to study at RBS because it is a prestigious business school in Europe, which has agreements with the main companies of this country and belongs to one of the most important economic groups in Italy, also RBS has excellent Professors with a lot of experience, here you study with classmates from different parts of the world, all classes are taught in English, you learn new experiences from professionals from all over the world. At this stage of my life, I hope to continue training and learning from the world of food and beverage, this is my third master's degree that I am studying, and I would like to become a director or Manager here in Europe. The advice I can give to my colleagues is to be persevering in the search for a job opportunity, learn Italian and follow all the recommendations that CS gives us, I want to thank in a special way Federica Albanese who was always there guiding me from how to do the CV to how to pass the interviews.

Federico S. - Italy Hilton - F&B Assistant

I discovered RBS when I started looking for Masters to acquire and improve my skillset. It offered the best price-quality ratio, giving students the chance to follow lessons remotely, allowing us to continue working whilst studying. Last, but not least, It gave me a chance to return to an international environment. That day I decided that RBS was the best choice for me, and the best was yet to come.

rome business school students smiling on campus

food management master students attending class on campus

rome business school students networking on campus

management master program students networking on campus

FAQ

The Food and Beverage Manager is a professional who takes responsibility for the organization, maintenance of quality standards and costs of production, distribution and communication of HoReCa products.

On average, employees in the Food and Beverage industry have an annual salary of approximately €38K gross.

The world of food retail and distribution and HoReCa products requires highly specialized professionals with in-depth knowledge of the market, its competitive environment, the consumers and products. For this reason, a Specialized Master’s degree is the best solution to enter the world of Food & Beverage, without previous experience in the sector, or for staying updated with innovations and technologies in the sector.

Attendance for the Master is possible both On Campus and Online. In particular, our Online option is a guarantee of excellence certified by the EFMD, which has awarded four of the courses in our Master with the EOCCS-EFMD certification.

The guidance of experts and a network of managers already working in the food sector are of extreme importance in approaching a highly competitive environment. For this reason, the support of the RBS Career Service and the numerous meetings with professionals in the sector organized daily in class or during activities taking place on campus are the springboard to emerge among the many profiles of professionals and recent graduates eager to enter the world of F&B.

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International Master in Food and Beverage Management ​

International Master in Food and Beverage Management Overview

Learning Outcomes

Shape your professional path through 4 pillars:

Why choose our International Master in Food and Beverage Management?

Among our Partners:

International Master in Food and Beverage Management:

Rome Business School International Bootcamps experiences

Faculty

Program Director

Your Mentors

An International Leading Team | CAB

Career and Entrepreneurship Services

Occupational Pathways

Entrepreneurial Pathways

The master is particularly suitable for those who want to pursue a career in the following roles:

Admission process

International Master in Food and Beverage Management:

Financial Aid and Scholarships

[EN] Learn more

Learn more

[EN] Apply Now

Apply now

Student Testimonials

FAQ

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International Master in Food and Beverage Management  

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International Master Online in Tourism and Hospitality Management 