International Master in Arts and Culture Management

The Master of Arts in Arts and Culture Management programme aims to develop managerial key competencies for managing and leading creative organisations, cultural events, and art products, communicating impactful cultural brands, and standing out as innovative, creative, and responsible leaders in the global arts and culture industry.

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Ranking

Formula International

Method On Campus

Language English

Start Date April 2024

Enrollment 82%

Available seats 14

Scholarship valid until February 16th

25% UP TO

International Master in Arts and Culture Management Overview

The Master in Arts and Culture Management is designed to develop managers & professionals who will embark on a managerial role in the Arts and Culture international sector. The Master in Arts and Culture Management aims to introduce and develop an understanding of concepts, principles, tools, and techniques of cultural management, and to highlight how to deal with current issues in the field of culture and arts.

The master’s program offers great exposure to companies and professionals in the field. Students will take an experiential route such as: company visits, lectures with art world professionals such as: UNESCO, Rome Opera House, National Gallery of Modern Art, MAXXI Museum and others.

Learning Outcomes

Identify the tools and techniques involved in a successful cultural management strategy.
Develop extensive skills in tools and techniques used in managing effectively cultural organizations.
Apply management skills and concepts when writing a business plan for cultural companies.
Analyse qualitative and quantitative data from cultural and creative industries for market research.
Evaluate the alignment of the business plan with the organization’s strategy and competitive international environment.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business

Why choose our International Master in Arts and Culture Management?

Career Impact

98% placement rate, with over 69% of students finding a new job within six months finishing the Master and over 50% before the completion of the Master. They work in prestigious companies in the Arts & Culture Sector such as GUGGENHEIM, Gruppo Jobel, Teatro dell'Opera di Roma, Galleria Cosmo, Leonardo da Vinci Museum Experience.

Business in Action

Spend 12 hours in the Practice Lab, where theoretical concepts are put into practice and participants learn through experience. You will create a fundraising campaign, walk in the shoes of a Museum Curator, learn how to buy exhibits, and arrange restoration of artifacts. Powered by MAXXI MUSEUM.

Practice Oriented Learning

Unlock your potential in event management by immersing yourself in the dynamic world of the CONNEXION Arts Festival, a spectacular arts celebration presented by RBS in collaboration with Fondazione Musica per Roma at the iconic Auditorium Parco della Musica – Europe's largest arts venue. Our experiential module takes your learning to the next level as you master the art of managing a theatre firsthand at the historic Teatro Dell’Opera di Roma, a cultural gem in operation since 1880. Elevate your skills and gain invaluable hands-on experience.

Company Visits

Gain insights into how companies such as Galleria Nazionale, MAXXI, Teatro dell’Opera di Roma operate on a day to day basis. You will have the opportunity to meet and learn from the managers working in arts and culture, in addition to witnessing how the concepts learnt in the course are applied in the real world.

Eduniversal Ranking

This Master has been ranked TOP 50 in Cultural Management/Creative industries Management Worldwide by Eduniversal Ranking.

Among our Partners:

International Master in Arts and Culture Management:

The program employs a highly qualified faculty of arts and cultural professionals, academic experts and advisors who will share their vast experience and provide quality education. Students will be immersed in a stimulating and interactive learning environment that will foster the development of their professional skills.

During the course of the master’s program, students will also have the opportunity to participate in hands-on workshops, tours of museums and cultural institutions, and collaborate on group projects that reflect real challenges in the field. This will enable them to apply the knowledge gained in the classroom and develop practical skills that are fundamental to arts and culture management.

5% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Electives

15% Business in Action

5% Global Trends Lab

20% Capstone Project

Develop core managerial skills to strenght: communication, management and art market skills

During the first module of the International Master in Arts and Culture Management, students will learn how to:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

Sharpen your leadership potential by leading cultural & creative industries & cultural institutions

During the second module of the International Master in Arts and Culture Management , students will learn how to:

1) The Art of Managing International Arts & Culture:

Arts and Culture Management in the Global Era
Social & Economic Impact of the Arts & Culture

2) Management of Cultural and Creative Industries:

Elements of Cultural Heritage Management powered by UNESCO
Principles of Music Industry and Artist Management
Filming industry: from the Idea to Production
Publishing Industry Management
Commercial Arts-Adv & Design Industry Management
Web Series Management in the Digital Age

3) Management of Cultural Institutions:

Cultural Event Management
Museum Management
Theater Management
Principles of Performing Arts Consultancy

4) Entrepreneurship in the Arts:

Art Galleries Management
Principles of Visual Arts Consultancy
Creative Entrepreneurship

Creative entrepreneurship, digital crypto art & new tendencies

During the third module of the International Master in Arts and Culture Management, students will learn how to:

5) Legal and Economic Perspectives of Arts & Culture:

Introduction to Business and the Law of Arts
Get into Fundraising and Crowdfunding in the Arts

6) Innovation & Creativity in the Arts: 

Arts Markets: New trends and tendencies
Digital, Crypto, and AI Arts
Education, Digital Technology, Meta Design and Arts
Better Managers for a Better World: Corporate Social Responsibility

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:

Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Global Electives with RBS School partners

Practice Lab | In partnership with

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by MAXXI managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by MAXXI managers with whom you will create strategy to guide customers through the customer’s journey of MAXXI.

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:

The Future of Work
AI, Blockchain, and Technology
The World in 2030 – Future Scenarios (UN, IMF, ECB)

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

Rome Business School International Bootcamps experiences

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

rome business school international bootcamp world map

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

Faculty

Rome Business School’s International Master in Arts and Culture Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Alexandra Solea

International cultural affairs professional and performing arts manager with 16 + years of working experience in the Culture and Creative Industries.

High-profile positions, in public and private sectors, have rounded out her senior arts administration expertise, allowing collaborations with international top-level institutions in arts management and cultural affairs, including: TRG Arts, Teatro dell’Opera di Roma, Teatro Olimpico (Rome), “George Enescu” International Festival and Competition (Bucharest), Teatro dell’Opera “La Fenice” (Venice), Accademia Nazionale di Santa Cecilia (Rome), Youth Music of the World (Virginia, USA), BOZAR (Brussels), Sadler’s Wells (UK), U.S. State Department, Government of Romania. As visiting professor and lecturer, I have collaborated with various academic institutions and universities like: Rome Business School, Royal Conservatoire in Den Haag (Holland), IULM University in Milan (Italy), University of Rome 2 “Tor Vergata” (Italy), Santa Cecilia Music Conservatoire in Rome (Italy), Benedetto Marcello Conservatoire in Venice (Italy), United Nations Alliance of Civilizations (UNAOC) in New York (USA).

She is Alumna of the European Music Council (Bonn), the biggest European network of organizations and institutions operating in the music sector, and Fellow/Alumna of Stiftung Mercator (Essen) and TÜSİAD (Istanbul), Turkey’s top business organization, under the patronage of Federica Mogherini, the former EU High Representative for Foreign Affairs. Moreover, I have been Resident Fellow of the Romanian Ministry of Foreign Affairs at the Romanian Academy in Rome, and have been awarded with various research fellowships by: the Italian Ministry of Foreign Affairs, European Festivals Association (Brussels), The Asia Europe Foundation – ASEF (Singapore), Fondazione Terzo Pilastro – Internazionale (Italy) etc.

Giosuè Prezioso Art Curator and Consultant

He has international experience as an art curator, art and business instructor and consultant, working for companies in Austria, France, Italy, Poland, the United States and Spain. He is a PhD from the University of Reading and holds a Master of Science (MSc) in Art, Law and Business from Christie's London.

Eleonora Pacetti Director Young Artist Program Teatro dell'Opera di Roma

She graduated in Management for the Performing Arts from the Management School (SDA) of Bocconi University in Milan. He studied opera singing at the Fiesole School of Music and perfected his musical skills both at the Universität Mozarteum in Salzburg and privately under Lazar Berman. He currently serves as Director of the Young Artists Program at the Teatro dell'Opera in Rome.

Damiano Femfert Sceneggiatore

He operates in both the commercial and non-commercial sectors of the art world. Through his family art gallery "DIE GALERIE," which represents artists such as Masson, Ernst, Dali, Chagall, Matta, Mitorajand Hundertwasser, he regularly participates in art fairs such as the Armory Show in New York, BRAFA in Brussels or Art Paris.

Andrea Caracciolo General Manager InformaSistemi S.p.a.

He has been a member of the Board of Directors of ASSIF, the Italian Fundraiser Association, since 2011, and a member of the Board of Directors of EFA, the European Fundraising Association, since 2012. He is a Senior Consultant for the Archeological Site of the Colosseum.

Raffaele Passerini Program Director of Master in Media & Entertainment

Raffaele received a post-graduate scholarship to study at the film-making program at the New York Film Academy, where he held the position of Instructor of Directing and Writing for American and European programs. As a writer-director, he signed the award-winning and internationally broadcast short films "The Nurse," "The Birdman," the music video "The Likes of You," and the TV documentary "Soundlabs' People" for MTV Brand New.

Pravali Vangeti  Associate Project Officer UNESCO

Cultural professional and heritage education advocate, working towards enhancing youth engagement in the heritage sector globally as an Associate Project Officer at the UNESCO World Heritage Centre in Paris. With a background rooted in design and cultural management, she has successfully implemented heritage revival projects in India and worldwide, working towards capacity-building in the craft sector.

Gilles Demonet Deputy Director Musicology Research Institute (IReMus)

He holds a PhD in Musicology, Origin and Functions of Music Director in Contemporary France from the Université Paris-Sorbonne. He has over 17 years of teaching experience in the field of Arts, Music and Cultures. Now he holds a position of Deputy Director of Musicology Research Institute (IReMus).

membri del cab foto_CAB CAROLINA PROFILO

Maria Carolina Profilo Head of Marketing and Development MAXXI National Museum of 21st century Arts

Marketing, communications and development manager with proven experience working in the fashion/luxury goods and heritage/cultural sectors managing teams transnational. She currently serves as Director of Marketing at the MAXXI Museum in Rome.

Patrizia Piergiovanni Director of Galleria Colonna Srl

She has been the Director and Curator of the artistic collections of Palazzo Colonna in Rome since 1996. A scholar of Roman and Flemish art from the mid-16th to the 17th century, with a particular focus on the Colonna patronage. Among other studies, she contributed to the publication of the volume on the history of the Colonna family from its origins to the present day; curated the Catalog of paintings in the Colonna Gallery, and collaborated on the edition of the volume "Palazzo Colonna."

David Brownlee Chief Executive at Data Culture Change

His early career was in arts marketing and fundraising before moving into Local Government as Head of Arts & Entertainment for the London Borough of Lewisham. He has over 15 years of experience as Executive, Founding and Managing Director in various companies, such as: Family Arts Campaign, UK Theatre, BON Culture, Brownlee Consulting and Purple Seven. He was also Vice President for the UK and Europe at TRG Arts.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members

19 CEO and General Management

30 Marketing, Sales and Communication

Career and Entrepreneurship Services

Throughout your International Master in Arts and Culture Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

international MBA students reading careers fair booklet

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

international MBA students sitting in a business conference

The master is particularly suitable for those who want to pursue a career in the following roles:

Artistic Curator
Cultural Manager
Event Planner
Project Manager in artistic and cultural organizations
Creative Director

Gallery Manager
Cultural Mediator
Head of Cultural Events
Fundraising expert for Cultural Organisations

Our Art and Culture students have a deep passion for the arts and are fully aware of the skills and knowledge necessary to become a professionals in the worlds of arts and culture. The master will equip professionals with analytical and managerial tools expected to help them design effective management strategies while organizing cultural events and managing cultural institutions, galleries, theaters and museums.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The goal of the admissions process is to confirm the candidate’s qualification to enrol in the International Master in Arts and Culture Management. The candidate’s academic background, prior experiences in the Master’s programme topics, and motivation will all be taken into consideration when evaluating them. The application will be reviewed by the academic committee of the Rome Business School after it has been submitted. It is crucial to deliver all necessary documentation in order to guarantee the suitability of the application.

International Master in Arts and Culture Management:

Financial Aid and Scholarships

Payment

Payment of the participation fee of

€ 7,900 – April 2024

€ 8,900 – October 2024

can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship

Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

FAQs

The International Master of Arts and Culture Management has the lofty goal of preparing students to become highly qualified professionals capable of managing organisations in the arts and culture sectors. The programme is based on an integrated approach that combines high-level theoretical knowledge with practical experience, allowing students to gain a solid understanding of the fundamental principles of artistic and cultural management.

Students will be exposed to a wide range of topics and issues in the arts and culture sector, including financial management, marketing, strategic planning, fundraising, legislation, and cultural policies, through a comprehensive and multidisciplinary curriculum. Aside from a solid theoretical foundation, the programme focuses on experiential learning, giving students the opportunity to work on true project.

Certain requirements must be met in order to be admitted to the International Master’s in Arts and Culture Management. These include holding a university degree in any discipline, submitting a current CV, and writing a letter of motivation. A good level of English, which can be certified, is also required.

In addition to the formal requirements, the admission process includes a careful selection process based on an evaluation of applicants’ academic backgrounds and previous experience. This procedure is designed to ensure that admitted students have the necessary skills and knowledge to complete the study programme successfully.

The International Master of Arts and Culture Management programme was designed to provide participants with a comprehensive training experience that can be customised to meet their specific needs. The 12-month programme is divided into modules that cover a variety of topics and core competencies in arts and culture management.

One of the program’s distinguishing features is its adaptability. Depending on their personal and professional needs and commitments, students can pursue the route full-time or part-time. This adaptability enables you to balance studies with other obligations and tailor the learning path to your specific requirements.

Yes, it is possible to follow the Master’s course in both online and face-to-face modes. The online mode allows greater flexibility for students who cannot attend classes on site. To view the Master in online mode click here.

Student Testimonials

Elena S. - Italy External Communication Manager – Lunigiana International Music Festival

What I find most valuable is the different backgrounds of professors and classmates. It permits me to grow my network and learn from their experiences,

Niraja D. - India Gallery Assistant - Salauno Centro di Arte Contemporanea

I would recommend the Specialized Masters in Arts and Culture Management course for working professionals (as well as students aspiring to accustom themselves to the global Arts and Culture Market), as the Masters course is not that demanding of your time or energy - you have plenty of time to work on different projects side-by-side, get to know the rich cultures of the city and really immerse yourself in the wonders of the open air museum.

Alexandra T. - Italy Museum Tour Guide & Visitor Receptionist - Santa Maria Maggiore Museum

I guess what I loved most about the Master was the people I met; people from all around the world where everyone was open to create new connections and share their background, experiences and culture. As a working student I sadly missed out on some lessons and events, nevertheless my colleagues always welcomed me with open arms.