Executive Master in Luxury Hotel Management

The Executive Master in Luxury Hotel Management is an advanced training program designed for those who wish to develop specific skills in the luxury hotel sector.

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Formula Executive

Method On campus / Online

Language Italian

Start Date October 2024

Enrollment 82%

Available seats 6

Scholarship valid until February 16th

25% UP TO

Executive Master in Luxury Hotel Management Overview

The course aims to provide comprehensive and in-depth training for those aspiring to leadership and management positions in internationally renowned luxury hotels. The program focuses on various key aspects of the luxury hospitality industry, including hotel operations management, service excellence, strategic planning, customer experience, innovation and technology in luxury hospitality, marketing, and financial management.

The Master is taught entirely in Italian.

Learning Outcomes

Understanding current trends and innovations in the luxury hospitality sector and their practical application.
Developing managerial skills for effective luxury hotel operations management.
Acquiring an understanding of marketing and communication strategies specific to the luxury hospitality sector.
Developing skills in customer relationship management and delivering personalized luxury experiences.
Applying financial principles and management control in the context of luxury hospitality.

Shape your professional path through 4 pillars:

True link with companies

An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.

Internationality

Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome, China, London and Tuscany.

Professional Impact

Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.

Higher Purpose

Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.

5 reason why to choose our Executive Master in Luxury Hotel Management

Be guided by an experienced industry mentor

Camilla Carrega Bertolini is the Master Director and owner as well as Chief Operating Officer at Volognano.

Get ready for the CHIA certification - in Hotel Industry Analytics

The Master includes preparation for the CHIA certification - Certification in Hotel Industry Analytics in collaboration with STR SHARE Center.

Gain an international experience

10 international bootcamps on 4 continents. International bootcamps in Rome, Silicon Valley, Paris, Tuscany, Barcelona, Qatar, and Lagos (Nigeria), London, China, Grand Tour Italy: you will have an immersive and stimulating experience, focused on business topics.

Business in Action

High-level hands-on experience:
- Planning exclusive and luxury events.
- Customer experience management.
- Simulations of crisis management and handling complex situations.
Prestigious experiential visits.
Exclusive networking experiences.

Among our partners

Executive Master in Luxury Hotel Management:

Participants in this program will engage in hands-on experiences at the forefront of luxury hotel management, including planning exclusive luxury events and managing customer experiences. They’ll also have the privilege of visiting renowned luxury hotels like the iconic Bulgari Hotel Roma and the Marriott Hotel in Rome, gaining insights into the art of elegance, impeccable hospitality, and refined details. Exclusive networking opportunities await, with access to industry leaders and innovators, creating meaningful connections and potential career prospects. Additionally, participants can opt to prepare for the CHIA certification in collaboration with STR SHARE Center.

10% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Electives

15% Empowering Mentorship Program

20% Capstone Project

10% Leadership Program

Develop Managerial Skills For Effective Finance Management

During the first module of the Executive Master in Luxury Hotel Management, students will learn how to:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students can manage projects, examine data and information, and have a diagnostic approach to solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

During the second module of the Executive Master in Luxury Hotel Management, students will learn how to:

1) Foundations of Luxury Hotel Management:

Introduction to Luxury Hospitality: Definition, Characteristics, and Trends
Hotel Operations Management
Marketing and Communication for Luxury Hospitality
Financial Management and Management Control

2) Customer Experience and Client Relations:

Customer Experience in Luxury Hospitality
Customer Relationship Management: Building Trust, Utilizing CRM Tools, and Customer Retention Strategies
Sales and Revenue Management

3) Quality and Operations Management:

Service Quality and Customer Experience Management
Luxury Hotel Operations Management
Sustainability and Environmental Impact Management: Regulations, Certifications, and Environmental Impact Reduction
Safety and Crisis Management in Luxury Hotels

4) Marketing and Communication in the Luxury Sector:

Luxury Marketing
Communication and Storytelling in the Luxury Sector
Digital Marketing in the Luxury Sector
Online Reputation Management

During the third module of the Executive Master in Luxury Hotel Management, students will learn how to:

5) Innovation and Technology in Luxury Hospitality:

Trends and Technological Innovations in the Luxury Hospitality Sector: AI and IoT
Digitizing the Customer Experience
Operational Management and Technology in Luxury Hospitality: Use of Hotel Management Software
Security and Data Protection in Luxury Hospitality

6) Shaping the Future of Luxury Hospitality: Sustainability and Innovation

Creativity, Future Trends, and Innovative Thinking in the Luxury Hospitality Sector
Corporate Ethics and Corporate Social Responsibility

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

By focusing on in-demand skills, electives are the perfect tools for students to increase their employability.
Students can become more competitive and carve out a niche for themselves with the help of electives.
Students are exposed to courses in electives that they might not have otherwise experienced.
A unique curriculum that promotes life and career skills is offered by electives. Five areas of interest make up the organization of elective courses:

Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Preparation for Professional Certifications

Skills to be competitive

Individual Coaching
Executive Mentoring production review of curricular material
Company meetings with leading companies
Executive Mentoring for preliminary orientation towards entrepreneurship

An educational experience

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design an innovative plan or functional operational plan based on theoretical research.

Work on one of two real Business Challenges of a specific company.

Interactive Learning

The Leadership Program is a practice-based program and consists of 5 interactive courses, which include a self-assessment test, role-plays and quizzes:

Executive Communication Skills
This course aims to teach students how to communicate effectively with any interlocutor and in any situation.
Team Effectiveness.
This course is aimed at developing a range of skills, such as team formation and development, leadership, motivation and conflict management.
Agile Leadership
In this course, students will learn agile tools and the values of an agile leader to create agile teams.
Conflict Resolution and Negotiation
This course provides participants with the most effective conflict management and negotiation techniques.
Emotional Intelligence.
Participants will learn the importance of emotional intelligence for leadership, developing more empathy, awareness, and ability to perceive and understand their emotions.

Rome Business School International Bootcamps experiences

You will engage in a rigorous and comprehensively immersive business experience for the entire week, overcoming obstacles, interacting with managers, students, and lecturers, and developing your own project that will be presented at the conclusion of the Bootcamp Experience.

rome business school international bootcamp world map

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

Faculty

Rome Business School’s Executive Master in Luxury Hotel Management is taught by highly selected international university professors, trainers, and business managers drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is oriented toward the acquisition of know-how in order to transfer skills that are truly useful for participants’ professional development.

Camilla Carrega Bertolini

Program Director

CEO Azienda Agricola Volognano

Camilla is a graduate in Viticulture and Enology from the University of Florence, with experience as an Enology Instructor and Department Chair at the Apicius International School of Hospitality in Florence. She has also served as the Academic Coordinator for Gastronomic Studies.

She has traveled to the United States multiple times to promote the Italian lifestyle through food and wine, collaborating with the James Beard Foundation in New York. Additionally, she was the Academic Programs Coordinator at Gambero Rosso in Rome, a leading multimedia company in Italy specializing in food, wine, and the Italian lifestyle.

Camilla is also involved as a Mentor for Startupbootcamp FoodTech, a startup accelerator in the food sector. She provides guidance and mentoring on gastronomic management, business models, and international training.

Currently, Camilla is the Property Owner and Chief Operating Officer at Volognano and a freelance consultant in branding and communication strategies for companies in the Food and Beverage sector. Her experience and expertise in the industry make her a prominent figure in the food and wine industry.

Alessandro Fiorentino  MODE Consulting Srl - Partner

Former Member of the Board of Directors at Grand Hotel Excelsior Vittoria, he is currently Senior Partner at MODE Consulting Srl, a consulting company specialized in transport and tourism industries. Senior professional with 30 years of professional experience. Has worked in large organizations (Deloitte, Trenitalia Italian railways) and small start-up businesses. Skilled in strategic planning, service marketing, organizational design and capacity building with direct experience in hospitality, tourism, travel, railway operations, asset management, corporate governance. Lecturer at different educational institutions. Geographical areas of work experience: Italy and West Europe, Africa, Asia.

Filippo Galanti Divinea - Co-Founder & Chief Business Officer

Co-Founder & Business Development at Divinea. Divinea is a marketplace for wine tourism, making wineries and wine experiences more accessible to everyone. Among his experiences, he worked as a business innovation & development manager at E-Novia, (a unique institution in the Italian industrial landscape, an ‘Enterprise Factory’ which assists and optimises the transformation of research into products, researchers into entrepreneurs and start-ups into companies).  He also was Business Development Manager at YAPE (Your Autonomous Pony Express), is an e-Novia Portfolio Company that has given birth to the first self-driving, electric and ultra-light urban delivery vehicle entirely designed and built in Italy.

Sara Caprasecca Marketing Consultant

Digital Marketing and Communication Consultant, Project Manager and Digital Strategist. She has worked for: Deliradio.it, Gecko Way SRL, Beelnclusion.com, Pop Up live Sessions, MM Line Production records, Perilcane.it, and Vikschool. Graduated in ‘Italian Literature and Mass Media Communication', after a long experience in a logistics company (2008-2013).  She has worked for the first Roman web radio as a Digital Press Officer. She is specialized in Digital Transformation for SMEs.

Danilo Di Pasquale Owner of the Company Suite24 - Hotel Business Development

With a Master's Degree in Hospitality Administration & Management at Cornell University, he is now Owner of the Company Suite24, a consulting company dealing with Hotel Business Development and Management. He is also Cluster Operations Director at Bianconi Ospitalità, a hotel and restaurant group in Norcia from 2 centuries, Furthermore, he has over 20 years of experience in the managerial sector working in various hotels.

Davide Scarparo RBS Professor

Former Partnership Manager at Expedia Group. Many years of experience gained in the field of tourism and sport events. After many years' experiences in luxury hotels, such as Forte Village, he oversaw the project 'incoming' for the Internazionali BNL d’Italia, the most important tennis tournament in Italy. He’s currently Business Developer at Pezzilli & Company, and runs his own business in the agri- food sector.

Salvatore Ballone Business Development Manager Italy

Business Development Manager presso Expedia Group Media Solutions. Con un Master in Tourism Management presso la 24ORE Business School, Ballone ha maturato 10 anni di esperienza nel settore del Management, prima come Market Manager e poi nel campo del Business Development per TravelAds e Media Solutions.

Your Mentors

Corporate Advisory Board

By becoming a key player in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programmes, the Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere.

Composed of 103 Leaders, Managers, and Professionals from key areas of National and International Businesses, Rome Business School activates a process of continuously updating its training programmes through the Corporate Advisory Board, relying on numerous business interactions and inputs provided by the committee members in the annual meetings and discussions with the school.

CAB

103 Members

14 CEO and General Management

16 Operations

Career and Entrepreneurship Services

Throughout your Executive Master in Luxury Hotel Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will assist you in developing the knowledge, market insights, and tools necessary to pursue a successful career in a specific industry. You will gain valuable contacts with top companies and recruiters.

international MBA students reading careers fair booklet

Entrepreneurial Pathways

Do you want to start your own business or become the fresh and innovative driving force within an organisation? We will provide you with the knowledge and skills you need to discover, test, and improve your entrepreneurial abilities, develop a business idea, and finally launch your own business.

international MBA students sitting in a business conference

The master is particularly suitable for those who want to pursue a career in the following roles:

Luxury Hotel Manager
Customer Relations Manager
Sales and Revenue Sector Manager

Luxury Hospitality Consultant
Entrepreneur in the Luxury Hospitality Sector
Marketing and Communication Manager in the Luxury Sector

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Executive Master in Luxury Hotel Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Executive Master in Luxury Hotel Management: Financial Aid and Tuition

Fee

Payment of the participation fee of € 8,900 can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Bird Enrollment Scholarship.
Lifelong Learning Scholarship.
Executive Women Scholarship.
Academic Excellence Scholarship.

Entrepreneurial Grant.
Better Managers for a Better World Scholarship.
Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.