Executive Master in Arts and Culture Management

The Executive Master's in Arts and Culture Management is aimed to train managers and professionals in the international Arts and Culture sector. To achieve this goal, the program provides students with the analytical tools needed to organize cultural events and implement management strategies in theaters, museums, galleries and other institutions. The Master is taught entirely in Italian.

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Formula Executive

Method On campus (Rome)

Language Italian

Start Date April 2024

Enrollment 81%

Available seats 6

Scholarship valid until February 16th

25% UP TO

Executive Master in Arts and Culture Management’s Overview

The Executive Master in Art Management at the Rome Business School offers an in-depth training programme for professionals and art enthusiasts. The focus is on the communication of impactful cultural brands, with particular reference to Digital and Crypto Art, and on future trends such as the MEET – International Centre for Digital Culture and Creative Technology of the CARIPLO Foundation. The course aims to provide specific management skills in the arts sector, covering aspects such as cultural marketing, financial management, legislation, exhibitions, art heritage valorisation and strategic planning in the field of art.

The Master is taught entirely in Italian.

Learning Outcomes

Identify the tools and techniques involved in a proper cultural management strategy.
Develop in-depth skills through the tools and techniques used to effectively manage cultural organizations.
Apply management skills and concepts when writing a business plan for cultural enterprises.
Analyze qualitative and quantitative data of cultural and creative industries during market research.
Evaluate the alignment of the business plan with the organization’s strategy and the international competitive environment.

Shape your professional path through 4 pillars:

True link with companies

An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.

Internationality

Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany.

Professional Impact

Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.

Higher Purpose

Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.

5 reason why to choose our Executive Master in Arts and Culture Management

Practice Orientated Learning

Practical management of a cultural event: participate in the CONNEXION Arts Festival, the arts festival sponsored by Rome Business School, in collaboration with the Fondazione Musica per Roma; Create a fundraising campaign: learn and apply the concepts learnt in the fundraising course to create a campaign for a cultural organisation; Experiential module: Theatre Management at the Teatro Dell'Opera di Roma (for on-campus students);

Career Impact

98% placement rate, with over 69% of students finding a new job within six months finishing the Master and over 50% before the completion of the Master. They work in prestigious companies in the Arts & Culture Sector such as GUGGENHEIM, Gruppo Jobel, Teatro dell'Opera di Roma, Galleria Cosmo, Leonardo da Vinci Museum Experience.

Business in Action

Capstone Project featured in the course allows you to tackle a real company challenge. You can choose to be part of a small team and design an innovative business plan or functional operational plan based on theoretical research for one of our partners, MAXXI, Amazon, and Oracle.

Company Visits

Discover how companies such as Fondazione alda Fendi, MAXXI, Gucci Museo, and Museo Ferrari operate on a daily basis. You will have the opportunity to meet and learn from managers working in the arts and culture sector, as well as see how concepts learned in the course are applied in the real world.

Empowering Mentorship Program

Achieve your goals and increase your self-confidence through a course with a qualified and experienced coach. Executive mentoring to produce and review curriculum material. Company meetings with leading companies in art and cultural heritage management. Executive Mentoring for preliminary orientation towards entrepreneurship.

Among our partners

Executive Master in Arts and Culture Management:

The Executive Master in Art Management is an advanced training programme offered by Rome Business School for art professionals and enthusiasts who wish to acquire specific management skills in the art sector.

The programme is designed to provide a solid foundation of knowledge and skills necessary to successfully manage art organisations, art galleries, museums, auction houses, cultural foundations and other entities in the field of art and culture.

During the course, students will gain an in-depth understanding of key aspects of art management, including cultural marketing, financial management, arts legislation, exhibition management, art heritage valorisation and strategic planning in the context of art.

10% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Leadership Program

15% Empowering Mentorship Program

20% Captstone Project

Develop Managerial Skills For Effective Art Market Communication

During the first module of the Executive Master in Arts and Culture Management, students will acquire core management skills to enhance your professional career.

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students can manage projects, examine data and information, and have a diagnostic approach to solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

Sharpen Your Leadership Potential For Cultural Institutions

During the second module of the Executive Master in Arts and Culture Management, students will learn how to:

1) Managing Art and Culture at an International Level:

Cultural and Artifacts Management in the Global Era
The Social and Economic Impact of Arts and Culture

2) Management of Cultural and Creative Industries:

Cultural Heritage Management, powered by UNESCO
Music Industry and Artist Management
Filming and TV Series Management
Publishing Industry Management
Commercial Arts Advertising and Design Industry Management

3) Management of Cultural Institutions:

Management of Cultural Events
Museum Management
Theater Management
Performing Arts Consultancy

4) Entrepreneurship in the Arts:

Art Gallery Management
Visual Arts Consultancy
Creative Entrepreneurship

Creative Entrepreneurship, Digital Crypto art and new trends

During the third module of the Master in Arts and Culture Management, students will learn how to:

5) Legal and Economic Perspectives of Art, Culture, and Arts Law:

Law and Economics of Cultural Industries
Fundraising and Crowdfunding in the Arts

6) Innovation & Creativity in the Arts:

Art Markets: New Trends
Digital Arts, Crypto, and AI
Education, Culture, Meta Design, and Digital Technology
Corporate Ethics and Social Responsibility

5 Interactive Courses to Improve Your Skills

Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.

Communication & Persuasion in the Digital Age
Team Work Effectiveness
Agile Leadership
Negotiation & Conflict Management
Emotional Intelligence

Skills to be competitive

Individual Coaching
Executive Mentoring production review of curricular material
Company meetings with leading companies
Executive Mentoring for preliminary orientation towards entrepreneurship

An educational experience

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design an innovative HR business plan or functional operational plan based on theoretical research.

Work on one of two real Business Challenges of a specific company.

Previous years’ experiences 

The Practical Challenge: Fabbrica

research, starting from the different stages in the evolution of the YAP project, presentation of the mission, vision, goals and objectives and focus on new perspectives for international development, identification of growth strategies (including financial aspects), new marketing strategies (social media) or management of various organisational challenges.

The Practical Challenge: Ocean Sole

Redesign the customer approach strategy to strengthen the company’s presence and sales internationally: networking strategies, partnerships, focus on implementing new management and marketing tools.

The project must also highlight the importance of the company and focus on improving its business model.

Rome Business School International Bootcamps experiences

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience

rome business school international bootcamp world map

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

Faculty

Rome Business School’s Executive Master in Art and Culture Management is taught by highly selected international university professors, trainers, and business managers drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is oriented toward the acquisition of know-how in order to transfer skills that are truly useful for participants’ professional development.

Alexandra Solea

Program Director

She has held high-profile positions that complemented his experience in senior arts administration, enabling collaborations with high-level international institutions in the field of arts management and cultural affairs.

In his experience he has worked in these international institutions: Rome Opera House, Teatro Olimpico (Rome), “George Enescu” International Festival and Competition ( Bucharest), “La Fenice” Opera House (Venice), Accademia Nazionale di Santa Cecilia (Rome), Youth Music of the World (Virginia, USA), BOZAR (Brussels), Sadler’s Wells (UK), US State Department, Government of Romania.

As a visiting professor and lecturer, he has collaborated with various academic institutions and universities such as: Royal Conservatoire in Den Haag (Netherlands), IULM University in Milan (Italy), University of Rome 2 “Tor Vergata” (Italy), Santa Cecilia Music Conservatoire in Rome (Italy), Conservatorio Benedetto Marcello in Venice (Italy), United Nations Alliance of Civilisations (UNAOC) in New York (USA).

membri del cab foto_CAB CAROLINA PROFILO

Maria Carolina Profilo Head of Marketing and Development MAXXI National Museum of 21st century Arts

Marketing, communications and development manager with proven experience working in the fashion/luxury goods and heritage/cultural sectors managing teams transnational. She currently serves as Director of Marketing at the MAXXI Museum in Rome.

Eleonora Pacetti Director Young Artist Program Teatro dell'Opera di Roma

She graduated in Management for the Performing Arts from the Management School (SDA) of Bocconi University in Milan. He studied opera singing at the Fiesole School of Music and perfected his musical skills both at the Universität Mozarteum in Salzburg and privately under Lazar Berman. He currently serves as Director of the Young Artists Program at the Teatro dell'Opera in Rome.

Giosuè Prezioso Art Curator and Consultant

He has international experience as an art curator, art and business instructor and consultant, working for companies in Austria, France, Italy, Poland, the United States and Spain. He is a PhD from the University of Reading and holds a Master of Science (MSc) in Art, Law and Business from Christie's London.

Damiano Femfert Sceneggiatore

He operates in both the commercial and non-commercial sectors of the art world. Through his family art gallery "DIE GALERIE," which represents artists such as Masson, Ernst, Dali, Chagall, Matta, Mitorajand Hundertwasser, he regularly participates in art fairs such as the Armory Show in New York, BRAFA in Brussels or Art Paris.

Patrizia Piergiovanni Director of Galleria Colonna Srl

She has been the Director and Curator of the artistic collections of Palazzo Colonna in Rome since 1996. A scholar of Roman and Flemish art from the mid-16th to the 17th century, with a particular focus on the Colonna patronage. Among other studies, she contributed to the publication of the volume on the history of the Colonna family from its origins to the present day; curated the Catalog of paintings in the Colonna Gallery, and collaborated on the edition of the volume "Palazzo Colonna."

Raffaele Passerini Program Director of Master in Media & Entertainment

Raffaele received a post-graduate scholarship to study at the film-making program at the New York Film Academy, where he held the position of Instructor of Directing and Writing for American and European programs. As a writer-director, he signed the award-winning and internationally broadcast short films "The Nurse," "The Birdman," the music video "The Likes of You," and the TV documentary "Soundlabs' People" for MTV Brand New.

Antonio Montaperto Filmmaker, Vfx Artist & Motion Graphic Designer

Over 18 years of work experience in the Film and TV industry internationally. He has worked for Fox, Disney, Universal, CBS.

Simona Manzoni Director of Marketing and Promotion Office at Teatro Olimpico

For 13 years, she has been the Director of Marketing and Promotion Office at the Teatro Olimpico. She has 14 years of experience as a Manager of Marketing Services and Direct Sales at Italiatour S.p.A., an Alitalia group company, and later became its CEO. She has also served as the Director of Marketing, Development, and External Relations at the Fondazione Romaeuropa and as the Event Director at Expoglobe SRL.

Andrea Caracciolo General Manager InformaSistemi S.p.a.

He has been a member of the Board of Directors of ASSIF, the Italian Fundraiser Association, since 2011, and a member of the Board of Directors of EFA, the European Fundraising Association, since 2012. He is a Senior Consultant for the Archeological Site of the Colosseum.

Your Mentors

Corporate Advisory Board

By becoming a key player in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programmes, the Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere.

Composed of 103 Leaders, Managers, and Professionals from key areas of National and International Businesses, Rome Business School activates a process of continuously updating its training programmes through the Corporate Advisory Board, relying on numerous business interactions and inputs provided by the committee members in the annual meetings and discussions with the school.

CAB

103 Members

14 CEO and General Management

29 Marketing and Sales Communication

Career and Entrepreneurship Services

Throughout your Executive Master in Art and Culture Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will assist you in developing the knowledge, market insights, and tools necessary to pursue a successful career in a specific industry. You will gain valuable contacts with top companies and recruiters.

international MBA students reading careers fair booklet

Entrepreneurial Pathways

Do you want to start your own business or become the fresh and innovative driving force within an organisation? We will provide you with the knowledge and skills you need to discover, test, and improve your entrepreneurial abilities, develop a business idea, and finally launch your own business.

international MBA students sitting in a business conference

The master is particularly suitable for those who want to pursue a career in the following roles:

Cultural Manager
Cultural Events Manager
Curator
Art Director

Entrepreneur in the Creative and Cultural Sector
Project Manager in Artistic and Cultural Organisations
Fundraising Expert for Cultural Organizations

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Executive Master in Art and Culture Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Executive Master in Art and Culture Management: Financial Aid and Tuition

Fee

Payment of the participation fee of

€ 7,900 – April 2024

€ 8,900 – October 2024

can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Bird Enrollment Scholarship.
Lifelong Learning Scholarship.
Academic Excellence Scholarship.
Academic Excellence Scholarship.

Entrepreneurial Grant.
Better Managers for a Better World Scholarship.
Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to gdpr@romebusinessschool.com. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to gdpr@romebusinessschool.com or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

Student Testimonials

Eleonora G. -Italy Gallery Specialist – Leonardo Da Vinci Experience Museum

The Master gave me the tools and knowledge, but most of all the opportunity to enhance my professional skills and start my career in the direction I wanted to go. Through the Master and Management in Arts and Culture, I realized my deep passion in the field and started to build my future opportunities step by step, and here I am, doing what I love and I couldn't be happier.

Silvia D. - Italy Junior Office Manager – Teatro dell'Opera di Roma

I wanted to live an experience in the capital of culture, Rome, and I was interested in the opportunity of doing the master completely in English, staying in an international environment. Up to this moment, the best thing that RBS offered me was definitely the chance to work in an internship at Teatro Dell'Opera di Roma.

Caterina E. - Italy Department Assistant - Blindarte

It’s a journey with lot of satisfactions, where you get to know the tools that can make your working strategies successful and interesting to the others, by complementing different cultural fields.