Executive Master in Gestione della Moda e del Lusso

The Executive Master's in Gestione della Moda e del Lusso aims to train professionals who are motivated, passionate and determined in advancing their careers, adapting to market changes and creating added value for their clients. The Master is taught entirely in Italian.

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Formula Executive

Method On campus or Online

Language Italian

Start Date April 2024

Enrollment 83%

Available seats 7

Scholarship valid until February 16th

25% UP TO

Executive Master in Fashion Management, Luxury Management’s Overview

This master’s degree encompasses topics central to the field of fashion and luxury management: from cultural and sociological skills to designing strategies aimed at communicating and selling luxury products. Students will take on a new way of understanding fashion, starting from its etymology to studying the cultural and consumer sentiment underlying each product or brand. Students will develop critical thinking by attending fairs and fashion shows in Milan and Rome, including:

Pitti Immagine Uomo (January and June 2024)
Milan Fashion Week (February and September 2024)
Milan Unica (January and June 2024)
Salone Del Mobile Di Milano – Sezione Fuori Salone (June 2024)
Altaroma Fashion Week (January and July 2024)

The Master is taught entirely in Italian.

Learning Outcomes

Analyze the socio-cultural context of the international Fashion and Luxury sector.
Execute a marketing and communication strategy with a specific focus on Fashion and Luxury products, particularly in the Made in Italy market.
Identify future trends in the Fashion and Luxury market, with specific attention to themes such as social and environmental sustainability, equity & diversity.
Implement within a corporate organization a constructive dialogue in defining the image of a brand and/or designer.
Implement within a corporate organization a strategy consistent with the demand of the target market in the Fashion and Luxury sector.

Shape your professional path through 4 pillars:

True link with companies

An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.

Internationality

Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany.

Professional Impact

Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.

Higher Purpose

Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.

5 reason why to choose our Executive Master in Gestione della Moda e del Lusso

Business in Action

The program offers students the chance to engage in Fashion and Design Fairs and events, with opportunities for volunteer work. This hands-on experience covers various event aspects, from internal organization to participation, and fosters connections with industry professionals.

Opportunity to work at events like Milan Fashion Week and ALTAROMA Fashion Show, and attend other shows in collaboration with FROM STUDIO.
Opportunity to create NFTs through collaboration with WE ARE NOT COLLECTIVE and access MAXXI Museum and ERNO Kiosk libraries. Practical tasks include developing luxury and fashion communication, conducting love branding research, and visiting Gucci's factory in Milan.

Career Impact

Salary increase of 36% on average one year after completion of the Master in Fashion and Luxury Management. Students work in companies such as LUISAVIAROMA, Rinascente, Max Mara and Aquazzurra.

International Bootcamp

Practice global leadership and differentiate your CV by gaining international experience while learning business. Be a global student: broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, Barcelona Lagos, Qatar, London, China and Tuscany.

Empowering Mentorship Program

Achieve your goals and increase your self-confidence through a course with a qualified and experienced coach.
Executive mentoring to produce and review curriculum material.
Company meetings with leading companies in art and cultural heritage management.
Executive Mentoring for preliminary orientation towards entrepreneurship.

Immersive experiential visits

Immerse yourself in the world of fashion and luxury through 2 experiential visits: GUCCI factory in Milan and Enzo Ferrari Museum in Modena.

Among our partners

Executive Master in Gestione della Moda e del Lusso:

The program will provide professionals with analytical and managerial tools to help them design effective management strategies when organizing cultural events and working in cultural institutions, galleries, theaters, and museums.

10% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Leadership Program

15% Empowering Mentorship Program

20% Captstone Project

Develop Managerial Skills to Run Successful fashion and Luxury Companies

During the first module of the Executive Master in Fashion Management, Luxury Management, students will learn:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students can manage projects, examine data and information, and have a diagnostic approach to solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

How making Marketing, branding and Digital Communuication if fashion and luxury Impact

During the second module of the Executive Master in Fashion Management, Luxury Management, students will learn:

1) The Luxury and Fashion Market & Culture:

Global Luxury and Fashion Markets, the Italian Cultural and Fashion Revolution
Italian Textile Industry, Italian Design, and Style
Sociology of Fashion, Diversity and Inclusion in Luxury and Fashion
Fashion Forecasting: From 2023 to 2026

2) Fashion Management:

Management of Fashion & Design-Based Product Companies
Fashion Label Management for Men’s, Women’s, and Children’s Clothing and Sales Management
The Importance of Fabrics, Production, Pricing, Distribution, and Retail in Fashion Management
The Latest Sales Techniques in the Fashion and E-commerce Sector

3) Luxury Management:

Management of Luxury Products and Key Players
Management of Luxury Focus Areas: Hotels & Spas, Wines & Food, Luxury Cars & Yachts, Home, Luxury Jets, Jewelry, Watches, Design and Art, Accessories, and Fashion
Pricing, Sales, Distribution & Luxury Retail
Consumer Behavior in Luxury Industries

4) Luxury Branding and Communication through Brand Activism:

Visual Merchandising for Luxury and Fashion Products
Integrated Luxury and Fashion Communication, Visual and Experiential Branding
Media, Social Media, Events & PR in Fashion & Luxury: Branding Models
Customer Luxury Experience, Storytelling, and Luxury Service

How to be in line with new tech for sustainable fashion, innovation and fashion business

During the third module of the Executive Master in Fashion Management, Luxury Management, students will learn:

5) Fashion, Luxury & Big Data Analytics:

Retail, Luxury, and Fashion Analytics

6) Fashion, Luxury & New Technologies, Law, and Future Trends:

New Technologies, Artificial Intelligence, Metaverse, NFTs, and the Future of Luxury and Fashion
The Role of Corporate Social Responsibility and Sustainability in Luxury and Fashion
Luxury and Fashion Licensing, Luxury Brands, Legal and Ethical Aspects, and Copyright
Corporate Ethics and Social Responsibility

5 Interactive courses to improve your soft skills

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 4 main areas of interest:

Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business

Skills to be competitive

Individual Coaching
Executive Mentoring production review of curricular material
Company meetings with leading companies
Executive Mentoring for preliminary orientation towards entrepreneurship

An educational experience

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design an innovative HR business plan or functional operational plan based on theoretical research.

Work on one of two real Business Challenges of a specific company.

Rome Business School International Bootcamps experiences

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience

rome business school international bootcamp world map

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

Faculty

Rome Business School’s Executive Master in Fashion and Luxury Management is taught by highly selected international university professors, trainers, and business managers drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is aimed at acquiring know-how in order to transfer skills that are truly useful for participants’ professional development.

Michela Bonafoni

Program Director

Michela Bonafoni was born in Rome in 1979. Always passionate about the world of fashion understood as a cultural macrosystem and collective expression and the daughter of traders in the clothing and footwear industry for 100 years.

After a diploma in Liceo Classico, she decided to continue her studies specializing in fashion communication and marketing, earning a degree at La Sapienza in Rome. The step abroad seemed to be obligatory, and led Michela to specialize at Central St. Martin College in London precisely in communication and fashion marketing.

It is 2010 the year in which, after numerous experiences at some companies and communication agencies, she moves to Milan where, in 2012, she opens the communication strategies agency 360+OneQuarter, specializing in the promotion of young designers and special projects.

Giorgia Feroldi Fashion News Editor at Condé Nast Italia

She is a highly experienced creative writer in the world of fashion and design. As a consultant for numerous magazines such as VOGUE ITALIA, THE GREATEST, SCHÖN! MAGAZINE, and LAMPOON, she writes about fashion from a critical and analytical perspective. She is also a professor of FASHION SHOW ANALYSIS and ONLINE STRATEGIES at IED Milano.

Fabio Sisti  Visual Merchandiser

15 years of experience as visual merchandiser. He has worked for 7 years in visual merchandising (indoor/window), 3 years area visual (Asia/America/South Africa/East and North Europe). 2 years of creative window design.  Soundtracks for movie. Advertising and TV series. Among the companies he worked for: H&M and 7camicie.

Valentina Moroni Visual Merchandising professor in Fashion Stylist and Design at IED Roma

Visual Merchandiser with a proven track record in the clothing and fashion industry. From 2003 to 2019, she held the position of SENIOR AREA VISUAL MERCHANDISER at the Diesel brand. Additionally, she has worked on various freelance setups in the Fashion and Food sectors, also providing Image Consulting for companies. Currently, she is a Visual Merchandising professor in Fashion Stylist and Design at IED Roma.

Giulia Rossi Expert Fashion Storytelling and Journalist

A first degree in Political Science with a historical focus at the University of Bologna and a second in Philosophy at Roma Tre; PhD in Communication and Social Research at Sapienza University of Rome in 2017. Journalist by profession since 2006. He teaches communication and semiotics in creative fields such as fashion and food at the university for courses in Italian and English; holds the position of communication manager at Excess Venice Boutique Hotel & Private Spa. He founded in 2006 and is editor-in-chief of the web magazine boop.it.

Flavio Marcelli Head of Content at Say Who International

Head of Content at Say Who International, an online digital media company based in Paris and Milan that portrays contemporary culture and creative work. After graduating as a Fashion Editor from IED Milano, she began her career as a Creative Editor and Producer at ASAP STUDIO. Subsequently, in 2019, she started her collaboration with the prestigious magazine MFF FASHION MAGAZINE. Today, she is a professor at IED Milano in Fashion Show Analysis.

Roberto Mazzeo IP & New Technologies Business Lawyer

Adjunct Professor at the Rome Film Academy (Copyright & IP Law). Provide comprehensive daily legal assistance to a multinational pharmaceutical company. Passionate about start-ups, blockchain and new technologies. His specializations include: fashion law, e-commerce contracts, consumer protection, terms and conditions, media agreements and entertainment: production, publishing, management, sponsorship, social media, Among the companies he worked for: DONG & Partners Law Firm, Eli Lilly and Company, Presidency of the Council of Ministers

Your Mentors

Corporate Advisory Board

By becoming a key player in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programmes, the Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere.

Composed of 103 Leaders, Managers, and Professionals from key areas of National and International Businesses, Rome Business School activates a process of continuously updating its training programmes through the Corporate Advisory Board, relying on numerous business interactions and inputs provided by the committee members in the annual meetings and discussions with the school.

CAB

103 Members

14 CEO and General Management

29 Marketing and Sales Communication

Career and Entrepreneurship Services

Throughout your Executive Master in Gestione della moda e del lusso, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will assist you in developing the knowledge, market insights, and tools necessary to pursue a successful career in a specific industry. You will gain valuable contacts with top companies and recruiters.

international MBA students reading careers fair booklet

Entrepreneurial Pathways

Do you want to start your own business or become the fresh and innovative driving force within an organisation? We will provide you with the knowledge and skills you need to discover, test, and improve your entrepreneurial abilities, develop a business idea, and finally launch your own business.

international MBA students sitting in a business conference

The master is particularly suitable for those who want to pursue a career in the following roles:

Merchandising Manager
Luxury Brand Manager
Luxury Retail Buyer
Store Manager
Visual Merchandiser
Product Manager

Market Research Analyst
Luxury Fashion Consultant
Marketing Manager
PR Specialist
Area Sales Supervisor
E-Tailers Supervisor

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Executive Master in Gestione della Moda e del lusso. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Executive Master in Gestione della moda e del lusso: Financial Aid and Tuition

Fee

Payment of the participation fee of

€ 7,900 – April 2024

€ 8,900 – October 2024

can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments);
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Bird Enrollment Scholarship.
Lifelong Learning Scholarship.
Executive Women Scholarship.
Academic Excellence Scholarship.

Entrepreneurial Grant.
Better Managers for a Better World Scholarship.
Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to gdpr@romebusinessschool.com. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to gdpr@romebusinessschool.com or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

Student Testimonials

Matilde P. - Italy Retail Assistant – Rinascente

I definitely recommend taking this path at the Rome Business School for the attention and understanding that you receive and why, if you are willing to really get involved and really believe in the realization of their passions, This institution supports and supports you to reach them.

Alessio M. - Italy Allievo Business Controller - Rinascente

I would highly recommend the RBS to other students, […] do not think too much, it is the right choice for you and the one that will reward you most over time. It was like this for me even at the beginning and this, I assure you, is one of those steps to take to run towards your future. […] I am happy and I can happily say that it was the right choice for me, and I am sure it will also be for you.

Marika P. - Italy Legal Specialist - Liu Jo

This Master has helped me to grow both professionally and personally. It has allowed me to meet new people and create a friendship with them, which also goes beyond the school context. For all these reasons, I feel very satisfied with my choice and with this wonderful experience I am having and I recommend all those who want to grow, to continuously compare themselves and to put themselves on the line, with a view to new goals, to enroll in the Master!