Social Media Marketing Course

COURSE OVERVIEW

The web has given customers the opportunity to express their opinion on everything from what they love to what they hate. Through social media, such as Facebook, Twitter, etc., every company’s products and services are constantly being discussed by current or potential customers. In many industries, it has now been verified that favourable comments and opinions positively influence brand awareness and preferences. Therefore, understanding the techniques of correctly using social media to influence your audience can multiply your sales, both online and offline. This course in Social Media Marketing will give you a comprehensive guide on how to use social media to interact naturally with your audience, better understand their needs, and positively influence them. However, all marketers are naturally affected by potential damage to their reputation caused by negative buzz, and need to know the options for handling negative comments. The course also covers possible technical options, tools and suppliers.

Recipients

The course in Social Media Marketing is suitable for anyone who needs to learn more about social media and social networks so that they can assess their relevance, plan or implement a social media marketing approach.

Course Description

By following the Rome Business School course on social media you will learn to:

• Distinguish between different forms of social networking
• Assess the value of a social network for your business
• Check where your brand and products are discussed
• Measure the effectiveness of social media marketing and e-PR
• Select the best tool for monitoring social networks
• Select agencies to manage social networking activities
• Develop employee participation policies in social networks for marketing purposes
• Build a social media and social network marketing campaign
• Develop a plan to prioritise and implement different forms of social media marketing
• Evaluate approaches to integrate social media into your website
• Create social networks, blogs, etc. using free and paid systems
• Manage a crisis (blogstorm)

Course Contents

• What are social media and social networks
• Typologies and classifications How social networks form and evolve – the viral effect
• Why consumers like social networks and how you can use them
• Assessment of the various social networks, their strengths and options for your presence, participation and involvement
• The main social networks Rich media networks

EXERCISES

The course enables the candidate to understand the PMI® standard. During the course, exercises will be held in the real or virtual classroom to facilitate and consolidate learning of the topics covered. There will also be exercises in quiz mode to accustom participants to the examination questions.

At the end of the course, there will be a final exam quiz imulation (180 questions in 230 minutes) and a collective correction of the quiz in order to understand mistakes and rectify doubts.