Course in Internal Communication

Internal communication represents an essential strategic lever for the motivation and involvement of the members of any type of organisation.

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Formula Corporate Education Course

Method On Campus / Online

Language Italian | English

Scholarship valid until December 30th

30% UP TO

COURSE OVERVIEW

Internal communication represents an essential strategic lever for the motivation and involvement of the members of any type of organisation. In effect, no plan and no organisational objective can be fully developed and reached if it is not understood and shared by the people who are tasked to implement it. It should also be considered that quality internal communication cannot limit itself to sporadic initiatives, but must be a continuous process, coherent in its development and handled in a fully managerial fashion. In order for this to happen, it is necessary for the operators in the field to be given purpose designed training to enable them to adopt an ever more strategic approach to the subject and also master new techniques linked to the development of digital technology and social media.

Recipients

The Rome Business School’s Internal Communication course is ideal for both those who have no previous experience in the field and for those who, although they already operate professionally in this sector, wish to acquire a more structured and up to date managerial approach. The course is also suited for directors and staff in any sector that wish to motivate and involve their personnel. The course contents are equally suited to both the private and public sectors.

Prerequisites

Qualification

The qualification must be at least secondary school level

Course Description

The Rome Business School’s Internal Communication course is aimed at teaching you the most advanced theoretical-methodological approaches and operational practices, including the illustration of international best practices. You will learn to:

Understand the need for and advantages of internal communication
See how internal communication enables the understanding and sharing of organisational objectives by all branches
Set up an effective internal communication plan and define its related budget
Evaluate the characteristics of any possible internal communication tool and initiative and select which ones to use
Monitor internal communication results and adopt the necessary contingent improvement actions.

1 The internal communication concept and context

2 Importance and advantages of an effective internal communication

3 Internal communication players and organisational aspects

4 How to communicate

5 Implementation of the internal communication plan

Internal communication: differences and relationships with internal marketing, internal branding and organizational communication
Types of internal communication: functional, informative, training, creative

The reference scenario: internal communication in the age of complexity
The advantages of internal communication
- For the organisation
- For the individual components of the organisation.

Manager: the key role of internal leadership Internal communication Office

organizational placement structures and options
inetractions with other business areas
the professionalism of internal communication

Planning: how to structure an internal communication plan
The definition of the internal communication budget

Channels:

On-line: intranet, web tv, blog, newsletter, tablets, social media etc
Off-line: bulletin board, newspaper, paycheck, flyers, billboards, etc
Face-to-face communication: events, conventions, meetings, staff meeting etc

Course duration

12 hours face-to-face classroom or online course

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