Course in Integrated Corporate Communication

COURSE OVERVIEW

Within the marketing mix, communication is the most visible lever under the scrutiny of customers and the general public. At the same time, it offers a set of tools and opportunities that, if properly managed, enable businesses and organisations to enhance their brand and gain a competitive advantage in the marketplace. For this to happen, corporate communication must be planned, implemented and controlled in a fully managerial manner, effectively utilising the characteristics of the available channels and techniques. In particular, an integrated management approach of communication levers is needed to produce coherent and effective messages.

Recipients

This course is designed for those who have recently been working in the field of market communication or are new to this discipline. It is also a very suitable course for those who, while not working directly in corporate communication, are part of teams that support communication activities or care for them as one of the aspects of their business.

Description

The Rome Business School course on Integrated Corporate Communication aims to give you a full understanding of the role and potential of communication within your organisation, and to gain a greater awareness of the tools available. You will develop more comprehensive skills as a marketing and communication professional, acquiring the necessary foundations for further specialisation. The course will help you broaden your knowledge of business communication techniques, in its conceptual, applicative and organisational aspects.

Didactic Method

In line with the overall Rome Business School approach and the best international standards, the course has been designed with the aim of providing a preparation of excellence, oriented towards concrete application in the labour, professional and business markets. The course therefore envisages both mainly one-way didactic phases – to accurately transfer the conceptual reference models – and practical-applicative sessions aimed at developing operational and management skills. Learning of the topics covered will be tested and consolidated through exercises on concrete management cases.