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In today’s competitive business landscape, understanding your customers’ needs and preferences is crucial for crafting effective marketing and sales strategies. Customer segmentation is the process of dividing your target audience into distinct groups based on various characteristics, allowing y

Examples of Content Marketing To truly understand the power of content marketing, let’s delve into some real-world examples. Consider Red Bull‘s content strategy, which extends far beyond energy drinks. Through thrilling videos showcasing extreme sports and daring stunts, they’ve cultivated a

Rome Business School students engaged with Clément SanMiquel, Talent Acquisition Manager at PwC Canada, as he shared invaluable insights during the Movers Workshop. This workshop is an integral component of the Career Center Acceleration Program, specifically designed for individuals aspiring to na

Rome Business School (RBS) is excited to share the triumph of our recent collaboration with Al Rayyan International University College (ARIU). This strategic alliance empowered us to curate and execute the highly successful RBS Bootcamp, focusing on “Doing Business in the Middle East.” Our missi

Starting a new business is a thrilling but challenging endeavor. It demands a unique blend of skills, resilience, and determination. While there’s no one-size-fits-all approach to entrepreneurial success, there are valuable insights we can glean from experienced entrepreneurs and investors. The Ro

Apple’s incursion into the world of cinema was very much anticipated, and the release of Martin Scorsese’s ‘Killers of the Flower Moon’ has given the tech giant its first taste of the movie industry. Apple stepped into the spotlight as a film distributor and the initial results have been pro