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News 14/10/2022

Rome Business School kicks-off the Business Practice Labs

What are the Business Practice Labs? 10 hours of practice labs, where theoretical concepts are put in practice and learning through experience. All Business Practice Labs are led by managers from national and international leading companies from different sectors such as: NTT Data, Coca-Cola HBC
News 14/10/2022

Rome Business School partners with CinemaLive

Rome Business School is pleased to announce a new partnership with CinemaLive About CinemaLive CinemaLive aims to accelerate the competitive growth of skills as well as the development of awareness and management of entrepreneurial processes in the Cine-Audiovisual sector through four strategi
News 14/10/2022

Urban pollution and health: how to network between companies, citizens and NGOs

Over the last few decades, the international scientific community has pointed to climate change and global warming as the direct consequence of atmospheric pollution of the globe, and today the disastrous consequences of the extraordinary weather events, experienced also in Italy in recent month
News 10/10/2022

Rome Business School research: the Italian wine sector is confirmed as the world's largest producer

Rome Business School has published the study, “The wine business in Italy. Exports, future challenges and new professionalism.” It was edited by Valerio Mancini, director of the Rome Business School Research Center. The research analyzes the growth of the global wine market post-pandemic, th
News 06/10/2022

Neuromarketing and business: emotional and rational spheres for brand loyalty

In today’s knowledge economy, companies find themselves having to face two new realities: a market that is much more changeable and faster-moving than in the past, and consumers who are increasingly well-informed, demanding and attentive to the experiential dimension of their relationship with
News 03/10/2022

The inspiring speech by Marco Pesaresi, General Manager of Ferrarelle at the 2022 Graduation Ceremony

Become the hunter of new ideas In the speech by Marco Pesaresi, the Graduation Patron of the Rome Business School Graduation Ceremony held on 18 September 2022 at the Auditorium Parco della Musica, Rome, many interesting insights were provided for reflection. Here are some parts of his speech tha