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Marketing community experts and non-experts alike consider the social campaigns run by Ceres, the well-known Danish beer brand, as the perfect example of how to do social marketing. Ceres’ social media managers pick up on current news or political highlights and use their creativity to come up wit

Cooperation between the Rome Business School and the Liberian Embassy, Rome. The Rome Business School’s Founding President (Right) and the Chief of Mission of the Liberian Embassy (Left) The Rome Business School’s Founding President and the Chief of Mission of the Liberian Embassy, who is also t

Content Marketing is King! Doing content marketing means creating and distributing valuable content to attract and retain a well-defined audience. Identifying the target audience and offering useful content means giving an edge to your business. Content marketing involves knowing how to communicate

The 4th of November 2008; the day Barack Obama, the leader of the Democrats, became the 44th President of the United States, beating Republican candidate John McCain. Obama’s victory, which came as a surprise to many, was made possible by an excellent communication effort carried out during the pr

Although there are still some who turn up their noses at what is inexplicably viewed as a second rate form of training, e-learning (or distance learning) is becoming ever more popular in both Italy and in the rest of the world. According to the Markets and Markets research firm, by 2017, the sector

Being a уоung рrоfеѕѕіоnаl саn bе еxсіtіng оr tеrrіfуіng. For mоѕt 20-somethings, the рrоfеѕѕіоnаl wоrld іѕ a place filled wіth роtеntіаl and dаngеr, орроrtunіtіеѕ аnd thrеаtѕ, and thеіr professional inexperience оftеn mаnіfеѕtѕ sooner