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Nostalgic marketing: why does it work? Under “nostalgia“, the Treccani.it site reads: “A keen desire to return to live in a place that was a habitual residence, and is now far away […]. By extension, a melancholy mood, caused by the desire of a distant person (or of one that is no longer ali

The job interview is a delicate time for both the HR manager and the candidate. The candidate must show himself to be at ease, but not too relaxed; determined, but not arrogant; and, of course, must be prepared. On the other hand, the interviewer must understand in a few minutes whether the person i

When elections become more crucial than ever, then political strategies raise the awareness of citizens even hundred miles away from the US. Who is going to be the “World President” is a matter of hard discussion as things are getting more complicated day by day. The successor of Barack Obama wi

Congratulations! On Saturday, October 15; The Rome Business School held its annual Graduation Ceremony, celebrating the Class of October 2015 at the Centro Congressi Cavour, located in the centre of Rome. The Founding President and Director of the Rome Business School, Professor Antonio Ragusa, open

Welcome to the Rome Business School! What better way of starting the new academic year than a warm and friendly Welcome Party! On Wednesday, October 19, The Rome Business School hosted a Welcome Party for the new students at one of the most spectacular villa called ‘Villa Giulia Events’ in Rome

We live in an era of transformation for marketing and communication. Models that until a few years ago seemed the only ones possible now seem insufficient or even inadequate. We live in times of Permission Marketing, which, unlike Interruption Marketing (e.g., TV commercials), does not intrude into