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Recent studies have disclosed that almost 80% of future marketing plans will focus upon at least one influencer marketing campaign in the upcoming year. Influencer marketing is a type of marketing that involves influential people that might hold sway over potential buyers. This may be because of the

As has become customary, on Thursday, October 12, the Rome Business School hosted the delegation of the Bangladeshi Government’s Department of Information and Communication Technology for a training course on the Comparison of Technology Innovation Systems in Asia and Europe. Specifically, new tec

On Thursday the 12th of October, a Chinese delegation from the Huanggang Normal University, guided by Vice President Professor Jin Peng, visited the Rome Business School’s campus for a meeting with Antonio Ragusa, Founding President, Marco Rosci, Head of Marketing and Admissions, and Maria Palma P

The Catalan referendum held on 1 October created a lot of thorny ramifications that threaten the integrity of Spain, one of the countries of the European Union (EU) that, having been hit by the recent economic crisis, is finally managing to get back on its feet. The president of Catalonia, Mr Carles

Let’s not beat around the bush here. The obvious answer is “yes!” A million time, “yes!” Nevertheless, I continue to speak with actors, directors, visual artists, and others who are not convinced. They tell me, “In my industry, websites don’t really get you work.” Or, “I can just h

Setting up a page on social media is an concept that is shared by both large and medium/small enterprises; owning a website is important, but having a personal mirror on social media networks is not to be underestimated; both for the minimised costs and for the speed with which a company can create