Latest News Rome Business School Discover The Latest News by Rome Business School

Literally meaning electronic commerce, e-commerce is the currently widespread market practice of purchasing and selling online. It is a system that has weakened the common concept of “the shop” being the only physical place in which purchases can be made, replacing it with a comfortable and fast

Last week, the Chinese delegation from the Henan Radio & Television University ( 河南省广播电视大学), guided by Vice President Professor Zhou Haixing and the Director Wang Rongzxian, and the Deans Zhou Xiaochuan and Liang Ertao, visited the Rome Business School’s campus for a meeting with

On the 7th of November 2017, Dr Daniele Maver, Managing Director of Jaguar & Land Rover – Italy, met the Rome Business School’s international students for a workshop on the topic of luxury sector branding. Among other crucial topics, the workshop covered a global brand’s positioning strategies

The purchasing decisions we make in our everyday lives are mostly based on how a product is marketed. From an attractive commercial, to a nice slogan, to bright colours, to certain product attributes or recommendations, it’s all about selling. In consideration of the above, why shouldn’t you als

The benefits of the free trade system are enormous; it has become a constantly and frequently debated topic in recent times. Not for much longer; among recent trending issues in the States, the US Congress has brought up the status of NAFTA into discussion. The North American Free Trade Association

“People don’t care how much you know, until they know how much you care.”    -Theodore Roosevelt In recent years, marketing has quickly developed into one of the most important skills to be mastered by pretty much anyone trying to build, maintain and increase his/her personal brand. Experti